Define your ICP by identifying groups like private school owners (10–200 students), micro-school founders (1–50 students), regional investors, and student recruitment agencies in Africa, the Middle East, South Asia, and targeted APAC or Latin America markets. You can refine your targeting by team size, school type, country, or funding model. Simply input your chosen criteria into Leadsforge to unlock enriched, accurate contacts right for your franchise business.

Examples of triggers to signal prime outreach opportunities include: 1) News of private school or micro-school openings 2) Announcements of government K-12 tenders or funding 3) Job postings for principals or growth roles 4) Social activity hinting at expansion or capacity issues Here is why: Targeted outreach tied to these triggers gets better engagement, as your email will be more relevant to their current goals and pain points.

For sending, use Primeforge to connect and authenticate Google or Microsoft mailboxes for best deliverability. Pair Primeforge with Mailforge — our shared rotating IP solution — to handle sending from multiple domains/mailboxes, protecting your main brand. This approach manages deliverability and keeps your primary domain reputation intact. Here is why: It lets you ramp up sending safely, avoid daily limits, and maintain high inbox rates, all while working from a simple dashboard. Optional: Upgrade to Infraforge for dedicated IPs and full white-label control if your monthly sending volume grows significantly.