Here's what Cadman Capital Group should do to generate more qualified meetings every month.
Lead generation
To find your best acquisition targets, start by modelling your ideal portfolio company. Focus on profitable, lower mid-market businesses in the UK with £2–50M in revenue across Food & Beverage, Restorative Aquaculture, Industrial, and Real Estate sectors. Leadsforge lets you find similar companies that closely match your most successful deals, saving time and elevating lead quality.
Here is why: Prioritizing lookalikes ensures you’re reaching out to companies most aligned with your investment approach, improving your likelihood of a positive response and qualified deal flows.
Identify the most engaged founders and decision makers by targeting followers of your key competitors and sector peers. All you need is the LinkedIn company page link of a competitor. Simply share the LinkedIn company page link in Leadsforge and it will find all the right people for you.
Begin with your ICP: founders, CEOs, and managing directors of profitable lower mid-market companies in the UK, then expand to Ireland and select EU/US markets. Identify teams by ownership (founder-led vs management-run), and refine by sector and revenue. You can further finetune these filters inside Leadsforge before starting outreach.
Here is why: Focusing on your ICP ensures your efforts are proportional to your growth goals, allowing you to engage decision makers who are genuinely likely to transact.
Targeting
Segment contacts by industry (e.g., F&B, aquaculture), revenue band (£2–50M), ownership type (founder vs CEO-lead), and geography (London/Northampton corridor first). Broaden later to include M&A advisors and strategic partners.
Here is why: Strong segmentation gives you higher reply rates and a better understanding of what messages resonate with each group.
Slice your outreach into verticals such as Craft Breweries (Food & Beverage), Restorative Aquaculture, Industrial Services, and Real Estate. Create additional groups for brokers/advisors and potential LPs. Adjust your templates for each vertical to tailor your value proposition.
When a target company has leadership changes, new hires, secures sustainability grants, launches new products, or is in the news for recent M&A activity, use these cues in your cold outreach. Add lines like: 'Saw you just opened a new site in Wales — congrats — have you considered...' for timely and relevant personalization.
Outbound Stack We Recommend:
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Here’s Why
When your team scales up or you need to coordinate multiple outbound mailboxes and further automate workflows, Salesforge helps keep everything organized. It’s perfect for investment firms that want to orchestrate deal origination across several partners and SDRs, ensuring no opportunity falls through the cracks.
Here is why: Salesforge ensures seamless workflow management and data sync which is a game changer as your deal sourcing activity grows.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge allows you to quickly build highly qualified lists using filters like sector, revenue, and job title. This saves hours of manual research and boosts the precision of your targeting. You’ll enrich leads with real-time signals like hiring or news activity for even smarter outreach.
Start with Primeforge for mailbox setup as it integrates well with trusted Google or Microsoft mailboxes, which helps ensure top-tier deliverability. Add Mailforge to manage outreach sequences and mailbox rotations for your core outbound activities. You can upgrade to Infraforge if you decide to massively scale up later and need your own dedicated sending infrastructure.
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