Custom Strategy

Cadman Capital Group's personal outbound strategy

We’ll share the exact tools that work best for Cadman Capital Group in the Private Equity / Venture & Operating Capital to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Cadman Capital Group should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
To find your best acquisition targets, start by modelling your ideal portfolio company. Focus on profitable, lower mid-market businesses in the UK with £2–50M in revenue across Food & Beverage, Restorative Aquaculture, Industrial, and Real Estate sectors. Leadsforge lets you find similar companies that closely match your most successful deals, saving time and elevating lead quality. Here is why: Prioritizing lookalikes ensures you’re reaching out to companies most aligned with your investment approach, improving your likelihood of a positive response and qualified deal flows.
Competitor Followers
Identify the most engaged founders and decision makers by targeting followers of your key competitors and sector peers. All you need is the LinkedIn company page link of a competitor. Simply share the LinkedIn company page link in Leadsforge and it will find all the right people for you.
Ideal Customer Profile
Begin with your ICP: founders, CEOs, and managing directors of profitable lower mid-market companies in the UK, then expand to Ireland and select EU/US markets. Identify teams by ownership (founder-led vs management-run), and refine by sector and revenue. You can further finetune these filters inside Leadsforge before starting outreach. Here is why: Focusing on your ICP ensures your efforts are proportional to your growth goals, allowing you to engage decision makers who are genuinely likely to transact.
Targeting
Segmentation
Segment contacts by industry (e.g., F&B, aquaculture), revenue band (£2–50M), ownership type (founder vs CEO-lead), and geography (London/Northampton corridor first). Broaden later to include M&A advisors and strategic partners. Here is why: Strong segmentation gives you higher reply rates and a better understanding of what messages resonate with each group.
Vertical Slices
Slice your outreach into verticals such as Craft Breweries (Food & Beverage), Restorative Aquaculture, Industrial Services, and Real Estate. Create additional groups for brokers/advisors and potential LPs. Adjust your templates for each vertical to tailor your value proposition.
Signals
When a target company has leadership changes, new hires, secures sustainability grants, launches new products, or is in the news for recent M&A activity, use these cues in your cold outreach. Add lines like: 'Saw you just opened a new site in Wales — congrats — have you considered...' for timely and relevant personalization.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
When your team scales up or you need to coordinate multiple outbound mailboxes and further automate workflows, Salesforge helps keep everything organized. It’s perfect for investment firms that want to orchestrate deal origination across several partners and SDRs, ensuring no opportunity falls through the cracks. Here is why: Salesforge ensures seamless workflow management and data sync which is a game changer as your deal sourcing activity grows.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge allows you to quickly build highly qualified lists using filters like sector, revenue, and job title. This saves hours of manual research and boosts the precision of your targeting. You’ll enrich leads with real-time signals like hiring or news activity for even smarter outreach.
Possible combinations
Start with Primeforge for mailbox setup as it integrates well with trusted Google or Microsoft mailboxes, which helps ensure top-tier deliverability. Add Mailforge to manage outreach sequences and mailbox rotations for your core outbound activities. You can upgrade to Infraforge if you decide to massively scale up later and need your own dedicated sending infrastructure.
Available Domains
cadmancapital.co cadmancapitalgroup.co.uk cadmancapitalinvest.com cadmancapitalteam.com
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
160,000 Active contacts & Emails
Tier 12
0
270,000
Emails
Cost
800,000
$96 / month
4,000 Personalization credits
Tier 12
0
9,000
Cost
$130 / month
200,000 Validation credits
Tier 12
0
535,000
Cost
$228 / month
200,000 Social actions
Tier 12
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
160,000 Active contacts & Emails
Tier 12
0
100,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Selected products
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
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“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
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CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
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Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
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"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
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