Custom Strategy

by Seven's personal outbound strategy

We’ll share the exact tools that work best for by Seven in the IT Services & IT Consulting to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what by Seven should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

For the best results, start by building a list of companies that most resemble your current top clients or your ideal customer profile – for by Seven, this includes mid-market businesses in Brazil running Oracle, SAP, SQL Server, or hybrid-cloud architectures. These lookalikes are likely to need your managed infrastructure, cloud, and security services the most. Leadsforge makes this easy: just describe your best client type and use stack or vertical filters. Here is why: Focusing your outreach on similar companies increases your odds of success and leverages your existing proof points, like case studies.

Competitor Followers

A smart way to find strong prospects is to identify businesses that are already following or connected with your competitors. Leadsforge lets you find these people instantly. You simply need to provide the LinkedIn company page link and Leadsforge will identify those followers and help you reach them. Here is why: Engaging competitor followers puts your offer in front of an audience already interested in solutions similar to yours—giving you a warm entry point.

Ideal Customer Profile

Start with clear ICP targeting: companies in Brazil with 100–2,000 employees in sectors like retail, manufacturing, logistics, healthcare, finance, or tech—especially those using Oracle, SAP, SQL Server, AWS, or Veeam. Refine by decision maker roles: CIO, Head of IT, Infrastructure Managers, Cloud Architects, Security Heads, and DBA leaders. You can fine-tune these details in Leadsforge to get highly precise prospect lists. Here is why: Targeting by geography, tech stack, company size, and role ensures your outreach goes to the teams most likely to buy, boosting your campaign’s ROI.

Targeting

Segmentation

Segment your lists for relevance. Good segments to use: 1) Tech stack (e.g., Oracle users, SAP users, AWS adopters) 2) Job roles (CIO, IT Director, Head of Infrastructure, etc.) 3) Industry (retail, finance, healthcare, manufacturing) 4) Region (South & Southeast Brazil, especially São Paulo, Rio, Minas, Porto Alegre, and Joinville area) 5) Specific use cases (cloud migration, security, DB modernization, compliance needs) Here is why: Segmentation lets you personalize your messages and reference relevant proof points, case studies, or savings examples for maximum credibility.

Vertical Slices

Anchor sequences with vertical-specific proof—such as a before/after Oracle migration case for retail, or a security audit mini-offer for healthcare and finance. Share case studies like VarejOnline for Oracle or industry checklists for LGPD compliance to capture interest within each vertical. Here is why: Industry-specific offers and stories build trust quickly and address the unique pain points of each sector.

Signals

Monitor for high-probability signals like upcoming technology/vendor changes, recent security incidents in the industry, competitors’ new partnerships, job posts for IT/cloud/security roles, and procurement or budgeting windows. You can use these triggers as hooks in your outreach. Here is why: Using timely, relevant triggers gives your outreach urgency and real context, making prospects much more likely to engage.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge aligns perfectly with companies of your size and complexity, allowing multi-mailbox orchestrated campaigns managed in one place. It helps coordinate outreach across your team, ensuring each prospect gets the right touch at the right time—resulting in better reply rates and pipeline impact. Here is why: Managing many outbound conversations across multiple team members and mailboxes is challenging—Salesforge automates sequencing, reporting, and performance tracking so you can focus on conversations, not admin.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is ideal for IT service firms like by Seven because it enables precise prospect list-building, including stack-based, vertical, or competitor-follower targeting. It speeds up your lead generation by handling list research and enrichment for you. Here is why: Well-built lists are the foundation of any outbound campaign. Leadsforge saves time, ensures high accuracy, and lets you scale outreach faster than manual research ever could.

Possible combinations

To start quickly with strong deliverability, use Primeforge with prewarmed Google or Microsoft mailboxes. Combine this with Mailforge to add capacity and diversify your sending channels. This approach helps you reach prospects reliably, limit risk, and scale seamlessly—all with minimal setup effort. Here is why: Primeforge cuts warm-up time and boosts inbox placement, while Mailforge adds parallel throughput—meaning your team gets more visibility and responses, faster.

Available Domains

bysevenit.com byseven.tech bysevenbr.com bysevensupport.com byseven-cloud.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."