Start by targeting brands and agencies who have already succeeded with Bulba, or who match your top hospitality and regional consumer clients. Leadsforge makes it easy to find similar companies based on your top customer profiles—just input details about your current best customers or your ideal target (size, industry, region) and Leadsforge will handle the rest.

A smart tactic is to focus on competitors’ company page followers, as these people are already interested in creator marketing and related solutions. With Leadsforge, simply share your competitors’ LinkedIn company page link or their website and the platform will reveal relevant follower profiles for your outreach.

Segment your campaigns by the industries and roles most likely to convert: 1) Restaurants and venues (single and multi-location) 2) Consumer food & beverage brands 3) Agencies and marketing partners. Geo-segment by focusing on high-density creator locations like London, Manchester, then expand. Adding role and region to each segment helps you send the right messages to the right audience. Here is why: Segmentation lets you test messaging and lead magnets for each audience, to quickly learn what resonates and double down on campaigns that drive the most replies.

Break down your outreach by: 1) Company type (e.g., restaurants, boutique hotels, agencies) 2) Size (e.g., local, multi-location chains) 3) Geography (UK cities, then EU/US) 4) Service model (direct brand, agency partner, SaaS platform) Here is why: Tailoring your emails to each vertical and slice increases response rates by showing you understand their unique challenges and can offer targeted value.