Start by targeting companies that closely resemble your best current customers — either digitally enabled insurance agencies or SaaS platforms embedding insurance. Leadsforge can help you identify these lookalikes by analyzing their profiles, decision-maker roles, and key technology signals. Here is why: Focusing first on your ideal or highest-value customers enables you to build momentum quickly and gather early proof points. Using Leadsforge, you can filter specifically for companies with similar characteristics (size, tech focus, product offering) to your priorities for faster traction and more relevant conversations.

Identify who is following your competitors’ company pages — these followers are already interested in similar solutions and are more likely to engage. Here is why: Competitor audiences are already primed for your message. To do this, simply share your competitor’s LinkedIn page URL in Leadsforge, and it will find the right profiles for you.

Segment your outreach by: 1) Industry: Insurance agencies, SaaS platforms embedding insurance, carriers/MGAs 2) Company size: 10–250 employees (agencies), mid-sized SaaS, relevant carrier scale 3) Geography: US and Canada are top priorities 4) ICP fit: Job titles like Head of Product, CTO, or Platform Lead Here is why: Segmenting lets you tailor your pitch to each segment’s real pain points and preferred language, improving your response and conversion rates.

The insurance industry has many verticals — focus your efforts on these initial slices: 1) Digital agencies with strong online quoting experiences 2) Vertical SaaS platforms supporting HR/payroll, e-commerce, or property management 3) Carriers and MGAs exploring distribution APIs Here is why: Targeting key verticals where your API and sandbox demos offer the most technical value helps you generate case studies and referrals within each slice.