Here's what Brainster (AIatWork) should do to generate more qualified meetings every month.
Lead generation
Your best starting point is to target companies that are most similar to your existing enterprise clients or your ideal customer profile. Consider those in industries like tech, SaaS, financial services, and organizations undergoing rapid digital transformation across Europe. Leadsforge can help you find similar high-value prospects by identifying decision-makers in these segments with just a few details — simply define your top customers and use Leadsforge to discover more like them.
Here’s why: Focusing on customers with a proven track record or strong fit increases your chance of success and shortens time-to-value with your outbound program.
To identify engaged prospects, capture the followers of your competitor LinkedIn company pages or aspirational brands in your sector. All you need to do is provide the competitor’s company name and website to Leadsforge. Share their LinkedIn company page link in Leadsforge and it will handle the rest for you, building a ready-to-use contact list.
Here’s why: Followers of similar companies are likely to be interested in your AI training for enterprises, making them a warm entry point for outreach.
Start by targeting roles that lead learning and development, digital transformation, or HR initiatives across mid-market to large European companies (50–10,000+ employees). You can home in on specific titles such as Head of L&D, Chief People Officer, or Chief Digital Officer, and refine by industry, company size, and location (e.g., prioritizing UK, Germany, France, Netherlands, Nordics).
Here’s why: Focusing on these segments ensures you’re reaching the buyers with the most relevant needs and decision power for enterprise AI upskilling.
Targeting
Segment your outreach lists by:
1) Function (L&D/People, Digital/IT, Marketing)
2) Industry (Tech & SaaS, Financial Services, Retail/e-commerce, Healthcare, Telecom)
3) Company size (mid-market, enterprise, strategic enterprise)
4) Geography (UK, DE, FR, NL, Nordics)
Prioritizing tech/SaaS and financial services first is often most effective, as these sectors usually have higher L&D budgets for AI upskilling.
Here’s why: Smart segmentation allows for tailored messages that resonate, increasing your reply and conversion rates.
For vertical-specific campaigns, start with technology/SaaS and financial services verticals, where you already see strong product-market fit. Next, consider retail/e-commerce and healthcare, always accounting for unique compliance needs in regulated sectors. Experiment with different messages and lead magnets for each vertical to see what resonates most.
Here’s why: Targeting by vertical lets you showcase industry-relevant case studies and pain points, making your value proposition more compelling.
Build dynamic prospect lists by watching for:
1) Companies experiencing rapid headcount growth or hiring for AI and digital roles
2) Recent funding or expansion news
3) Organizational changes like new digital/AI teams
4) Regulatory changes or when companies adopt new AI/LLM technologies
5) Budget cycles typical for enterprise L&D (EOQ/start-of-year spending)
Respond to these signals in your outreach for higher engagement.
Here’s why: Trigger-based outreach increases your chances of catching the right decision-maker at the right time, making your offer more relevant and timely.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge helps you streamline multi-touch campaigns, personalize emails at scale with AI, and orchestrate sequences across multiple mailboxes. It’s purpose-built for enterprise-level campaigns — perfect for companies like yours aiming for high-value pilots with demanding buyers.
Here’s why: You get more replies and meetings because your outreach is structured, hyper-personalized, and easy to adapt as you scale.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge takes the guesswork out of sourcing high-quality contacts. With just a company name or LinkedIn page, you’ll get verified enterprise decision-makers, segmented by role, size, and industry. You can also expand to lookalike audiences, followers, and competitors — all without manual research.
Here’s why: It lets you build better lists, faster, so you can focus more on outreach and less on research or data cleanup.
Start with Primeforge (using Google/Outlook mailboxes) for best deliverability. Add Mailforge to test creative approaches or split sending across different IPs for improved inbox placement and message optimization. Both tools integrate seamlessly with Salesforge and Leadsforge, making your outbound stack efficient and scalable.
Here’s why: This setup gives you reliable delivery, easy warmup, and the flexibility to experiment — without technical complexity.
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