It's crucial to define your Ideal Customer Profile (ICP). For Blisspot, prioritize mid-market firms (100–5,000 employees) and focus on roles like Head of People, L&D Leader, or People Ops in industries such as tech, professional services and education. You can further refine your targeting by selecting region (like Australia, UK, US) and even current business needs (e.g. recent hires or growth signals). Leadsforge lets you specify these criteria, so you source only the most relevant leads for your outreach.

Trigger-based outreach is powerful—Blisspot should watch for things like recent funding or team expansion (which often mean wellbeing budget increases), major hiring surges, new public partnerships, or seasonal HR budget windows such as end-of-quarter. Tailoring your approach around these timely events boosts open rates and response.

For mailbox setup, begin with Primeforge to access prewarmed, high-deliverability Google and Microsoft mailboxes—this means your emails land in the inbox, not spam. Add Mailforge for additional scalable mailbox capacity as you grow. Both products work smoothly together, letting you scale up without deliverability headaches.