Start by focusing on organizations similar to your best clients—those that own or commission lab and educational facility builds. This includes universities, hospital systems, life-science companies, and municipal departments overseeing capital construction. Here is why: Your strongest portfolio example is Vanderbilt’s Drug Discovery Lab, which proves credibility in life-science and institutional settings. Pursuing lookalikes ensures conversations with prospects most likely to understand your value. Leadsforge lets you quickly find contacts who match your ideal client profiles, so you can target similar facility decision-makers.

You can accelerate your targeting by reaching out to followers of your competitors’ LinkedIn pages. Just provide the competitor’s company page link in Leadsforge, and the tool will automatically find and organize those followers for you. Here is why: Followers of competitor pages have a proven interest in architecture services like yours, and are likely to be considering new projects or solutions. This audience is more engaged and easier to approach.

Segment your outreach into clear groups: 1) Life science & research administrators, 2) Healthcare facility managers, 3) Real estate development decision-makers, 4) General contractors interested in lab projects. Consider segmenting further by region, project size, or organization type before plugging your lists into Leadsforge. Here is why: Well-defined segments let you tailor value messaging—so each outreach feels relevant and thoughtful, not generic.

Focus on verticals most relevant to your expertise: life science laboratories, higher education institutions, healthcare facilities, municipal research projects, and commercial developers specializing in technical builds. Here is why: Vertically aligned messaging with relevant case studies (such as your Vanderbilt success) increases credibility and conversion in those segments.