Define your ICP by focusing on North American mid-market and enterprise clients, specifically CHROs, Talent Acquisition leaders, VPs, and supporting IT/Procurement decision-makers. Here is why This fits with your current positioning and website strength. You can further refine by identifying teams, geographic focus (USMCA region), or job title, then send these to Leadsforge for data collection.

Prioritize leads showing notable triggers such as recent funding, M&A, leadership changes, spikes in job postings, or layoffs at competitors. Here is why These events signal likely hiring needs and openness to change, making outreach timelier and more likely to get a response.

Pair Mailforge (for scalable email sending on shared IPs) with Primeforge (to provide team mailboxes linked directly to Google or Microsoft accounts for highly personalized outreach). Both platforms work together to maximize your deliverability and effectiveness. Here is why This set up is ideal for your size and market focus, as it delivers high inbox placement and flexibility. Consider Infraforge later if you scale to more emails and need dedicated IPs.