Your best first targets are other global media conglomerates, established publishers, leading broadcasters, and enterprise service providers that share a similar size and international reach. With Leadsforge, you can upload your list of top existing partners or your vision of an ideal customer, and Leadsforge will identify similar companies for highly relevant outreach. Here is why: Going after lookalikes of your strongest current relationships increases your chances of meaningful conversation and quick wins, ensuring you engage with prospects that already fit your model.

To reach professionals who already follow your competitors, you can simply provide their LinkedIn company names or page URLs. Leadsforge will identify and compile these lists for you, saving manual work. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by 1) industry type and business unit (e.g., Digital Distribution, Content Licensing, Enterprise Services) 2) company size (focus on large enterprises and established mid-market players) 3) location (DACH for your first phase, then UK, US, Benelux, and other growth markets) 4) whether prospects fit your ideal customer profile (ICP). Here is why: Smart segmentation lets you send highly relevant messages to each group, boosting the chances of a positive response while protecting your brand reputation.

Given Bertelsmann’s footprint, it makes sense to approach select verticals one at a time. Prioritize key verticals such as global media distribution, learning & development solutions for enterprises, and platform partnerships in tech & streaming. Tackle each with custom messaging and offer materials tailored to that division.