Custom Strategy

Berard's personal outbound strategy

We’ll share the exact tools that work best for Berard in the Business Consulting — E-commerce & Digital Operations to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Berard should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

The best starting point is to focus on companies that already love working with Berard—successful SMB MercadoLibre sellers, e-commerce brands, and those who’ve seen great results from optimization, campaigns, or training initiatives. These are ideal to model your search on, since winning similar accounts will be much easier and their needs will align closely with your strengths. Here’s why When you start by targeting your best-fit current clients, you get faster wins, higher conversion rates, and referrals. Leadsforge can help you quickly generate a list of these 'lookalikes' by describing your ideal customer and letting the AI do the rest. If you’re aiming for new verticals or want to experiment, just adjust the ICP description to match what you imagine your “dream client” looks like—Leadsforge will handle the research.

Competitor Followers

A powerful way to discover new prospects is to connect with the network around your competitors. You can identify and reach out to people following MercadoLibre, MercadoShops, or other similar consultancies and agencies in LATAM. You don’t need to do this manually or worry about finding the right contacts one by one. Here’s why Leadsforge can automatically identify the followers of any LinkedIn company page (such as your top competitors). Simply share the LinkedIn company page link in Leadsforge and it will find them for you, making prospecting quicker and more accurate.

Ideal Customer Profile

You’ll want to be specific: target business owners, CEOs, Heads of E-commerce, Marketplace Managers, and Digital Marketing Managers at small and medium-sized e-commerce and retail companies in Argentina and Latin America. You can define criteria such as company size (10–250 employees), selling on MercadoLibre or MercadoShops, and those operating in your chosen geographies. Here’s why Refining your targeting helps make your outreach messages highly relevant—which increases open and response rates. With Leadsforge, you can further filter your lists by roles, geography, size, or even selling platform before exporting.

Targeting

Segmentation

Segment your markets based on: 1) Type of seller: Marketplace-only (MercadoLibre), online shops (Shopify/MercadoShops), or hybrid offline/online retailers 2) Company size: micro, small, or mid-market 3) Location: Start with Argentina, then expand to Chile, Uruguay, Mexico, Colombia as you scale 4) Role fit: CEO, Founder, Head of E-commerce, Marketing, Operations. Here’s why Segmenting in this way allows you to personalize messaging, better match pain points, and run A/B tests to see what resonates most.

Vertical Slices

You can go deeper by identifying industry verticals where Berard’s expertise delivers the highest impact. For example, focus on: 1) Retail fashion brands shifting to marketplaces 2) Electronics and home goods sellers with high seasonal sales 3) Local food & beverage brands expanding from offline to e-commerce Here’s why Approaching distinct verticals with tailored messaging and case studies positions Berard as a true specialist—not just a generalist consultancy.

Signals

1) New hires in e-commerce or marketplace roles (signaling growth or new focus) 2) Companies with recent low review scores or account health warnings on MercadoLibre 3) Product launches or major restocks 4) Seasonal campaigns (Hot Sale, CyberMonday, Q4) 5) Evidence of competitor ad campaigns or promotions 6) Signs of recent account suspensions or flagged issues Here’s why Acting on these triggers means you’re reaching out when the need (and pain) is highest—increasing your chances of a warm reply.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge is made for boutique teams like yours who need to automate follow-up, send multi-touch campaigns, and get AI-powered personalization—even if you’ve never run cold email before. It helps you manage your cadence (sequence of emails), creates templates based on your ICP, and tracks replies, so you don’t let any opportunity slip by. Here’s why Automation saves you hours every week, ensures you never forget a touchpoint, and helps you quickly adapt your emails based on what gets the best results.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge gives you the fastest way to find leads that match your best customer profile or imagined ideal client—without spreadsheets or confusing filters. You can go after lookalike audiences, competitors’ followers, or filter by industry, size, role, and location. Plus, all emails are verified, making your outreach safer. Here’s why You spend less time researching and get higher-quality, validated contacts to fill your pipeline, meaning more appointments and fewer wasted efforts.

Possible combinations

For starting out, use Mailforge’s bundled sending with shared IPs—this is cost-effective and built for boutique consultancies. To maximize deliverability, set up your mailboxes with Primeforge using Google or Microsoft accounts. Reserve Infraforge for later, if you need to run high-volume campaigns or have advanced infrastructure needs.

Available Domains

berard-consulting.com berardlatam.com berardmarketplace.com berardml.com berard.agency berard.team

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."