Refine your targeting by building lists around your Ideal Customer Profile (ICP): DTC or DTC-adjacent brands with $500k–$10M annual revenue, using Shopify and actively investing in marketing and growth. Identify the right decision makers—Founders, Heads of Ecommerce, Growth or Marketing, and Creative Directors. Filter further by location (US or North America), teams (brands scaling operations, launching new products, or making new marketing hires), and recent company news or investments. Here is why: ICP targeting ensures your outreach goes to prospects most likely to convert, saving you time and boosting your reply rate. Leadsforge lets you get as specific or broad as you want, so you can always test and optimize.

Enhance your outbound strategy by targeting brands with clear buying signals, such as: recent funding, new marketing or ecommerce hires, product launches, seasonal campaigns, or spikes in paid ads—these are all triggers best captured by Leadsforge or regular LinkedIn/news monitoring. Here is why: Outreach that’s timely and relevant to a brand’s current moves is far more likely to get noticed and win a reply. Personalize your approach to each trigger for even greater impact.

For your current sending volume as a one-person studio, Mailforge is the best choice: it offers built-in warmup features, rotating/shared IPs for better deliverability, and seamless mailbox setup with minimal technical steps—perfect for solo operators wanting worry-free outreach. Pair Mailforge with a Google Workspace mailbox for manual follow-ups and reply management. No need for Infraforge right now; it's only needed if you ever want a dedicated IP or plan to send much higher volume in the future.