Refine your ICP by focusing not only on 'pre-seed to seed founders' but also on founding teams in B2B SaaS, marketplaces, applied AI or fintech, specifically in the Baltics and CEE region, with a focus on first-time founders ready to fundraise. Identify leads by team size, geography (Riga, Tallinn, Vilnius, Warsaw, etc.), and upcoming fundraising intention. You can further fine-tune these parameters in Leadsforge before exporting your list for outreach.

Key triggers to launch outreach include: 1) Fundraising School application periods and approaching deadlines 2) News of founders raising a round, key hires (like CTOs) or new product launches 3) Event announcements, RSVPs, or booth visits 4) Portfolio updates or recently exited companies Here’s why: Messaging founders and investors when they’re most engaged means higher reply rates and better meeting conversions.

Set up your outbound infrastructure with Primeforge mailboxes hosted on Google or Microsoft for deliverability. For cold emailing, add Mailforge to diversify your sending IPs and maintain good inbox placement on your secondary sending domains. Here’s why: Using separate (secondary) domains for outbound keeps your brand domain safe, and Mailforge’s shared IP network gives you deliverability without the hassle of running your own dedicated IP setup early on.