The most effective way to kickstart your outbound is by targeting companies that are similar to your best, existing enterprise clients. Start with those who have already received value from Expresia DXP and digital transformation projects—think Energy, Mining, or Utilities players with complex digital ecosystems. Here is why: These accounts not only mirror your successful relationships but also have similar needs and challenges. Leadsforge can help you rapidly identify and source leads who closely resemble your ideal clients, saving time and boosting relevance from the start.

To expand your reach, consider engaging the audience that already interacts with your competitors. You can easily uncover relevant decision-makers who follow similar digital transformation companies or platform providers. Here is why: These followers are already demonstrating interest in solutions like yours, making them more likely to engage with your value proposition. Simply share your competitor’s LinkedIn company page link in Leadsforge and it will fetch the profiles for you.

Segment your efforts across main verticals (Energy, Mining, Insurance, Education, Health/Pharma) and by buying teams—group business-focused (e.g., Head of CX, Marketing) separately from technical leads (CIO, CTO, Head of IT). Geography matters: prioritize Canada, US, Greece/EU, Colombia, and Mexico for localized messaging. Consider grouping accounts by signs of platform modernization, such as companies switching from Adobe, Sitecore, or those hiring digital platform engineers. Here is why: Smart segmentation boosts your chances for response with messaging tailored to each segment’s goals and pain points. Salesforge sequences let you personalize in bulk, so every prospect feels the message is written just for them.

Focus your initial outreach on verticals where you have proven impact—start with Energy, Mining, and Utilities. Use tailored case studies in your messaging to make the value proposition instantly credible. Here is why: Industry-specific references and success examples give confidence to new prospects and make it far easier to land your first meetings in those sectors.