Here's what B2B eCommerce Agency should do to generate more qualified meetings every month.
Lead generation
Start by identifying your very best customers—the manufacturers or distributors who found the most value in your Blueprint system, consulting work, or ERP integrations. Once you define your ideal profile, Leadsforge can find similar companies for you, so all your efforts target accounts with the highest chance of converting.
Here’s why: Focusing on proven lookalikes helps you repeat your past successes, shortens the sales cycle, and makes your messaging more relevant. Begin with your top 10–20 clients as a model, then ask Leadsforge to source companies with comparable size, industry, and ERP complexity.
For a steady stream of prospects, consider targeting the followers of your competitors’ LinkedIn pages. These people are already interested in B2B eCommerce solutions similar to yours and are likely involved in decision-making for related projects.
Here’s why: Competitor followers are often warm leads who understand the value of digital transformation in B2B. All you need to do is share your competitor’s LinkedIn company page link in Leadsforge and it will find the contacts for you.
Refine your search by focusing on mid-market manufacturers and distributors who already use complex ERPs and face multi-channel challenges. Identify decision-making teams—VP/Head of eCommerce, Digital Commerce, Commercial Ops, Operations, IT, and Customer Success in companies with 50–500 employees. Geographically, prioritize North America, but don’t ignore the UK/EU for expansion. Use this targeting structure in Leadsforge to ensure only relevant prospects make your outreach list.
Targeting
Segment your audience by:
1) Industry: Manufacturers, Distributors/Wholesalers
2) Company Size: 50–500 employees
3) Technology: ERP users (SAP, Epicor, Oracle NetSuite)
4) Buying Role: eCommerce, Digital, Sales/Ops, IT leadership
5) Geography: NA East/Central/West, UK/EU
Here’s why: Segmenting this way enables more specific and compelling messaging, ensures you offer the right lead magnets, and aligns your solutions with identified pains for each group.
Your most relevant verticals are mid-size manufacturers with complex ERP and pricing logic, and distributors managing multi-channel account orders. For both, consider specific pain points like spreadsheet reliance, buyer portal adoption, and integration challenges. Use Leadsforge filters to drill down to these sub-segments and improve conversion rates.
Focus your outreach on companies displaying:
1) Recent job postings mentioning eCommerce, Head of Digital, Platform Migration
2) Announcements of ERP upgrades or integrations (NetSuite, SAP, Oracle)
3) Attendance or speaking at major trade shows/events
4) Expansion into new product lines, distribution channels, or recent M&A
Here’s why: Timing your outreach around these signals increases your chance of landing engaged, budget-ready prospects who are actively considering process improvements.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is your automation engine to manage end-to-end outbound—from sending highly personalized, multi-step emails to tracking responses and booking calls. Great for mid-market consulting and tech agencies, it unifies your outreach with simple reporting and team collaboration built in.
Here’s why: With Salesforge, you maximize your SDR team’s productivity and can easily map sequences to each target segment without technical headaches. Their AI credit system helps personalize messaging at scale, especially useful in complex B2B eCommerce sales.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is purpose-built to help B2B eCommerce agencies like yours pinpoint and download high-quality contact lists. It supports advanced filters for ERPs, job titles, and signal-based targeting (like platform migration or trade show attendees).
Here’s why: It lets you focus your outbound resources where they’ll get the best return—on highly qualified, ready-to-convert companies, eliminating the guesswork from cold prospecting.
For your setup, start with Mailforge for fast prewarmed mailboxes that ensure your first campaigns hit the inbox. As you start targeting premium accounts or need more trusted mailboxes, add Primeforge to send from Google or Microsoft (Gmail/Outlook) for the best deliverability. Only consider Infraforge if you’re planning to scale past 100k emails/month or need white-label and dedicated IP control—otherwise, Mailforge and Primeforge are your best balance of ease and performance.
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