Refine your targeting using what you already know: focus on roles like Event Managers, Field Marketing Managers, Heads of Events, and VP/Director of Marketing at companies that regularly host events. Prioritize mid-market and enterprise organizations, especially within verticals like finance, healthcare, education, associations, and media. You can narrow your list further by geography (EU, US, Singapore) and company size. Once you’ve defined your criteria, send it to Leadsforge for a high-quality, validated prospect list ready for outreach. Here is why: Precise ICP targeting ensures your message lands with the right decision-makers, increasing efficiency and reducing wasted outreach.

Build outreach cadences around timely triggers like: upcoming events, job changes or new roles in event management, company announcements about growth or new partnerships, or mentions of event tech on their website. Here is why: Reaching out just as prospects are planning or expanding events dramatically increases the chance of a positive response.

Set up your outbound infrastructure using Mailforge, Google, and Microsoft mailboxes to protect your main domain and ensure reliable deliverability. Mailforge manages shared, pre-warmed domains and mailboxes, allowing a fast and safe start to your outbound emails. For heavier AI personalization or future scale, consider adding Primeforge.