Start by targeting companies similar to your best current customers—these are likely SaaS, product-led, or B2B tech businesses that value measurable improvement in conversion through great web design. Here is why: Focusing on prospects who resemble your most successful clients increases your odds of quick wins and relevant conversations. Use Leadsforge to efficiently find and validate these lookalikes for your outreach lists.

To quickly uncover potential leads, consider finding followers of companies similar to your competitors or previous clients. These followers already show interest in web design and development, making them a warm audience for outreach. Here is why: Followers of your competitors’ company pages are likely decision-makers or stakeholders in your target market. Just share the LinkedIn company page link in Leadsforge and it will find the right contacts for you.

Segment your prospects by key criteria: 1) Industry: SaaS, Platform, FinTech, Security, Developer tools 2) Company size: 20–500 employees 3) Geography: US, UK, EU 4) Job role: Marketing, Growth, Product leadership, or Founders Here is why: Segmentation helps you craft more personalized emails and boosts reply rates by speaking to specific needs within each sub-segment. Leadsforge supports this customization.

Break your outreach into specific verticals or slices based on your skills. For Axamo, that means targeting: 1) Product-led SaaS teams needing conversion-focused landing pages 2) Enterprise security and FinTech teams planning product launches or website refreshes 3) Startups with recent funding looking to scale marketing 4) Agencies or partners who need white-label Webflow work Here is why: Vertical slices let you showcase relevant case studies and design wins for each micro-segment, increasing campaign relevance.