Here's what Avenza Consulting should do to generate more qualified meetings every month.
Lead generation
For the best results, focus on companies that look like your current top clients or your ideal biotech customers. Use Leadsforge to identify founder-led or senior-led early- and growth-stage biotech firms, especially those that recently secured funding or are entering clinical phases.
Here is why
This approach works because similar companies tend to share buying triggers and needs, making your outreach far more relevant. Leadsforge can target these profiles directly so you're spending time with companies most likely to engage.
For a high-quality prospect list, target individuals who follow the LinkedIn pages of your main competitors or peer consulting firms. You only need to share their LinkedIn company page and web address in Leadsforge, and it will handle the rest for you.
Here is why
These followers are already interested in topics and services similar to yours—making them far warmer leads than cold contacts. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Continue to focus on key decision makers in biotech and pharma startups: CEOs, founders, Heads of R&D, VPs/Heads of Clinical Development, Heads of Operations, Business Development, and Investor Relations/CFOs. Refine your lists to target companies by size (5–150 employees), funding stage, and geography (Switzerland, EU, UK, North America). When you have your criteria ready, send them to Leadsforge for list creation.
Here is why
Precise targeting ensures your message lands with people capable of making strategic decisions, maximizing the chances of a high-quality reply.
Targeting
Segment your outreach by key company milestones or buyer needs. For example, start with:
1) Early-stage biotech (preclinical, fundraising needs)
2) Growth-stage biotech (clinical development focus)
3) Service providers (CRO, research tools, keen on operational excellence)
Here is why
Each segment has very different pain points and priorities, so this tailored approach will improve your engagement rates.
Break down your target market into focused verticals: biotech startups by stage (seed/preclinical, Series A/B), established growth biotechs, and service providers such as CROs and pharma R&D teams. This allows for tailored value propositions for each micro-segment.
Here is why
You can A/B test your message, hooks, and lead magnets in each slice to discover which group responds best.
Focus on reaching out when companies hit key milestones, such as securing funding, announcing new hires at decision-maker levels, participating in conferences, or launching new clinical programs or partnerships. These events are signals that they may need strategy, R&D, or operational support.
Here is why
Timing your outreach around these trigger events means you'll be contacting them when your services are most relevant—and your conversion rate should rise.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is ideal for companies like yours when you want to orchestrate multi-user, multi-sequence outreach as your team grows. It enables you to automate, analyze, and optimize campaigns so you can focus on strategy rather than manual task management.
Here is why
Using Salesforge as you scale gives you full control over outbound performance, helps maintain consistency across users, and saves hours with intelligent workflows.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is a must-have to quickly build lists that match your exact biotech ICP criteria. It helps you target based on funding stage, team role, geography, and even competitor interest from LinkedIn without manual research.
Here is why
You get high-quality, ready-to-outreach lists fast, so you spend more time talking to the right prospects and less time searching for them.
Set up your sending with Primeforge to leverage Gmail or Microsoft mailboxes for high-deliverability personalized emails. Host the majority of your mailboxes via Mailforge—this combo is cost-effective, simple to set up, and tailored for small, boutique teams like yours. As you scale your outreach efforts or require more sophisticated deliverability management (such as dedicated IPs and advanced reputation control), consider Infraforge as your upgrade path.
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