If you want to find more clients like your best current property owners, start by listing your top-performing and most profitable customers or the owners you would love more of in your portfolio. Here is why: Focusing on lookalikes of your best customers leads to higher conversion, since these prospects already resemble the types of owners who value your services. You can use Leadsforge to identify property owners and investors who have similar portfolio sizes, regions, and business profiles as your best customers—so you can target your most promising prospects first.

A smart way to identify qualified decision makers is to focus on people who follow or engage with your competitors—these may be actively seeking new management partners. Here is why: These followers are already interested in property management content and could be evaluating vendors like you. Just share your competitor’s LinkedIn company page link in Leadsforge, and it will find contacts who follow or engage with those pages for you.

Start your outreach by segmenting your audience. We recommend segmenting by: 1) Industry (real estate: owners and investors) 2) Company size (owners of 50+ unit portfolios) 3) Geographic location (top priority states and cities) 4) ICP fit (owners open to property management partnerships) Here is why: Proper segmentation gives you more tailored messaging and helps you speak directly to each group’s needs, boosting your overall engagement.

Divide your outreach by vertical slices that match your different offerings. For Avenue5, target single-building owners, multi-building owners, large institutional portfolios, and developer/owners. Here is why: This lets you send personalized, relevant offers—like a 'Small Portfolio Playbook' to owners with 50–149 units, or a 'Performance Audit Sequence' to owners with 150+ units.