Start by reaching out to companies that are similar to your best past or current clients. This could mean focusing on high‑design SMBs in the hospitality and premium beverage sectors, creative food & beverage startups, and boutique retail groups. Here’s why: By targeting brands aligned with your most successful projects, you have more proof points and a clear value story to share. For example, if Sexto Abismo’s US launch was a hit, seek similar premium beverage founders or marketing leads. You can use Leadsforge to quickly discover and build lists of companies matching this profile. Leadsforge allows you to filter and export contacts that share attributes with your ideal customers—saving you days of manual research.

Find brands with active, design-focused audiences by looking at who follows your top competitors and admired agencies in the hospitality, CPG, or creative brand spaces. Here’s why: Followers of these competitor pages are already interested in creative services—which means they’re more likely to engage. You just need to share their LinkedIn company page link in Leadsforge and it will identify their followers for you, along with relevant contact details.

Segment your outreach to match your main service lines and the needs of your different buyer types. For example: 1) Hospitality owners & design leads for restaurant/hotel branding 2) DTC/CPG founders and brand leads for premium food and beverage launches 3) Startup marketing/design leaders needing a brand differentiation or refresh Here’s why: Focused segments make your emails more relevant and help you test which audiences and messaging resonate best. You can adjust each sequence for industry pain points and goals.

Drill down into micro-markets within your industry, such as: 1) Boutique hotels and upscale restaurants in Chicago, NYC, LA 2) Craft spirits and premium beverage startups in the US and Mexico 3) Design-driven e-commerce or boutique retail brands launching new concepts Here’s why: This vertical slice approach helps you demonstrate your expertise in their niche and speak directly to their challenges (e.g., launching a high-end product or increasing bookings through brand refreshes).