Here's what Atla Branding Agency (Atla Group) should do to generate more qualified meetings every month.
Lead generation
Start by reaching out to companies that are similar to your best past or current clients. This could mean focusing on high‑design SMBs in the hospitality and premium beverage sectors, creative food & beverage startups, and boutique retail groups.
Here’s why:
By targeting brands aligned with your most successful projects, you have more proof points and a clear value story to share. For example, if Sexto Abismo’s US launch was a hit, seek similar premium beverage founders or marketing leads.
You can use Leadsforge to quickly discover and build lists of companies matching this profile. Leadsforge allows you to filter and export contacts that share attributes with your ideal customers—saving you days of manual research.
Find brands with active, design-focused audiences by looking at who follows your top competitors and admired agencies in the hospitality, CPG, or creative brand spaces.
Here’s why:
Followers of these competitor pages are already interested in creative services—which means they’re more likely to engage.
You just need to share their LinkedIn company page link in Leadsforge and it will identify their followers for you, along with relevant contact details.
Focus your targeting on Founders, Heads of Brand, CMOs, and Creative Directors at SMBs (10–200 employees) in hospitality (restaurants, boutique hotels, bars), premium food & beverage, and design-forward retail—especially in the US (NYC, Chicago, LA) and Mexico.
Here’s why:
This approach keeps your outreach highly relevant. You can further refine your lists by industry, team size, and location before sending them to Leadsforge for enrichment. Adjust as you see new opportunities or if you notice higher reply rates from specific regions or job titles.
Targeting
Segment your outreach to match your main service lines and the needs of your different buyer types. For example:
1) Hospitality owners & design leads for restaurant/hotel branding
2) DTC/CPG founders and brand leads for premium food and beverage launches
3) Startup marketing/design leaders needing a brand differentiation or refresh
Here’s why:
Focused segments make your emails more relevant and help you test which audiences and messaging resonate best. You can adjust each sequence for industry pain points and goals.
Drill down into micro-markets within your industry, such as:
1) Boutique hotels and upscale restaurants in Chicago, NYC, LA
2) Craft spirits and premium beverage startups in the US and Mexico
3) Design-driven e-commerce or boutique retail brands launching new concepts
Here’s why:
This vertical slice approach helps you demonstrate your expertise in their niche and speak directly to their challenges (e.g., launching a high-end product or increasing bookings through brand refreshes).
Set up workflows to monitor and act on:
1) New hospitality openings or location announcements
2) Product launches in premium CPG/spirits
3) Funding rounds or hiring for new marketing/design roles
4) Signs of a brand refresh—like job postings mentioning design or creative updates
5) News about competitor partnerships or creative awards
Here’s why:
These triggers indicate a likely need for new creative services, so you can send outreach at the most relevant timing.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge lets you automate your outbound outreach with easy-to-configure sequences for each audience segment. As your agency grows, you can manage multiple mailboxes and personalize at scale, saving time while ensuring no opportunity slips through the cracks.
Here’s why:
With advanced campaign tools and engagement tracking, you'll always know which outreach strategy is delivering results, so you can double down on what works.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge takes the guesswork out of building targeted prospect lists. Just specify your ideal customer profile, industries, regions, or even competitor pages, and Leadsforge will assemble a ready-to-contact list of decision makers, complete with enrichment data.
Here’s why:
For a lean team, this means less research and more outreach to the right people, faster.
Set up your mailbox infrastructure on Primeforge for professional Gmail or Microsoft 365 mailboxes, keeping your brand safe and emails out of spam. Pair Primeforge with Mailforge for outbound delivery (on a shared IP), which makes setup simple and protects your core domain.
Here’s why:
This mix gives maximum deliverability at the lowest risk/cost—ideal while your sending volume is still building. Only add Infraforge (dedicated IP) once your monthly volume grows or if you need stricter deliverability control.
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