Here's what Athera Intelligence should do to generate more qualified meetings every month.
Lead generation
Start your outbound by identifying your best current customers – for Athera, that means technical decision-makers in industries like media/publishing, security, and engineering labs. If you have one or two anchor customers or strongest use cases (e.g., companies using Sentinel for AI forensics, or first innovation partners of NEO), focus on finding others who are similar in size, geography, and segment. Leadsforge makes this easy: upload your champion customers/list and Leadsforge will find lookalikes for you.
Here’s why: Companies that already benefit from your products are most likely to buy again, refer you, or serve as a success proof point for outreach.
Target the followers of competitor or adjacent company pages on LinkedIn. If there are companies in AI forensics, applied AI, or hardware innovation who share your audience, you can quickly gather your first campaign list. Just share their LinkedIn company page link in Leadsforge and it will find it for you.
Here’s why: People following competitors or similar tech companies are already interested in this type of solution, making them highly relevant prospects for Athera.
Keep your ICP laser-focused: for Sentinel, go after security and trust leaders at digital platforms, media & publishing, legal/forensics teams, and larger enterprises. For partnerships, focus on CTOs, Heads of Product, or founders in fast-moving tech SMBs or startups looking for deep AI or hardware capabilities. For NEO, think innovation labs at consumer electronics or health device makers. Refine even further—by team size, region (start UK/Nordics), growth stage, or previous funding. Once your ICP is nailed down, send targeting criteria to Leadsforge for rapid list building.
Targeting
Segment campaigns by vertical, problem, and buyer persona:
1) Sentinel: Focus on media/content security, legal forensics, and agency clients—start with CISO, Head of AI, and Content Moderation roles.
2) Engineering Partnerships: Prioritize fast-scaling product teams and tech founders in healthtech, fintech, or accessibility-first sectors.
3) NEO: Begin with product heads and IoT/innovation labs at smart device companies.
Here’s why: Segmented campaigns speak directly to the needs and language of your audience, improving response rates and credibility.
Break down your campaigns into clear verticals like:
1) Media & Publishing (for Sentinel)
2) Health & Accessibility (for partnerships/Audits)
3) Consumer Devices & IoT (for NEO)
Here’s why: This approach allows you to tailor messaging, use the right case studies, and offer industry-specific value magnets.
Use real-world triggers to time and personalize your outreach:
1) Company announces new funding or exec hires in AI/ML.
2) Recent product launches, rebrands, or statements about privacy/trust.
3) High-profile AI/ML incidents or regulatory updates in your target sectors.
4) Blog posts, papers, or talks published by your target company/researcher.
Here’s why: Outreach tied to timely triggers is much more likely to engage decision makers because it shows you understand their context.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge can streamline your entire outbound approach by letting you manage sequences, mailbox rotation, reply tracking, and SDR workload in one place—ideal as you start scaling. For a research-driven, multi-product team like yours, Salesforge keeps campaigns organized and maximizes time spent iterating on messaging instead of admin.
Here’s why: As soon as your campaigns are ready to scale or you want parallel sequences per product or region, Salesforge’s automation and analytics give you a real advantage.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your engine for precise, relevant prospecting. It lets you build lists matching your exact ICP, filter by company size, vertical, geography, and even target LinkedIn company followers or upload customer lists for rapid lookalike search. You get only validated leads, reducing bounce rates and improving inbox placement.
Here’s why: The better your list, the higher your deliverability and reply rates. Leadsforge minimizes junk and maximizes campaign ROI, especially important given Athera’s focused, technical audience.
Start with Google or Microsoft mailboxes connected through Primeforge for authentic, professional sending and optimal inbox rates. Add Mailforge for rapid multi-mailbox setup, warmup, and sequencing—perfect for the pilot/testing stage. If you move into high-volume, whitelabeled outreach (50k+ emails/month), Infraforge lets you use dedicated IPs and custom infras—but only scale into this as your needs grow. For now, begin with Primeforge and Mailforge for the best balance of deliverability and speed.
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