Start by identifying your very best Amazon seller clients—those who are already seeing outstanding results with your advertising services. These great-fit customers could be high-revenue sellers, DTC brands, or those in specific verticals like sports or health & beauty. Leadsforge can quickly find more brands that share similar traits or fit your ideal customer profile by using simple filters like product category, revenue band, and region. Here is why this matters: Going after lookalikes of your top clients increases your chances of quick wins and helps you build a predictable pipeline. You only need to tell Leadsforge about your favorite success stories, and it will generate a rich list of similar Amazon sellers for your team.

One powerful way to find new leads is by discovering who follows your competitors or similar Amazon advertising agencies on LinkedIn. Followers of these pages are already interested in Amazon services and may be looking for better PPC or listing management. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Start with broad segments like company size (SMB, mid-market, enterprise), product categories, and geography. From there, drill down—segment by role (decision-maker vs hands-on), growth stage (newly launched vs established sellers), and specific needs (PPC improvement, scaling, or listing help). Here is why: tailored outreach performs much better than one-size-fits-all messaging. Using Salesforge, you can easily manage different outreach sequences for each segment.

For vertical targeting, focus on subgroups such as supplement brands, fitness equipment sellers, health & beauty categories, and any verticals where you have a strong case study (like Everlast). Here is why: sharing vertical-specific success stories improves your credibility and makes your outreach feel more relevant and personal.