Here's what ASGN Incorporated (Everforth) should do to generate more qualified meetings every month.
Lead generation
Start by targeting companies that match your very best current customers, or those you imagine as your ideal client profile. This is especially effective for enterprise IT and digital transformation clients—such as organizations investing in ServiceNow or modernizing cloud environments.
Here is why: When you focus on similar accounts, you build on proven success patterns and increase campaign relevance. Use Leadsforge to research and identify these lookalike companies in your target segments. Leadsforge can also help you discover firms working on cloud migration, AI engineering, or cybersecurity projects, streamlining your outreach to buyers who are most likely to engage.
A smart way to quickly find potential buyers is to reach out to followers of your competitor’s LinkedIn company pages. These individuals already have a demonstrated interest in solutions similar to yours, making them warm targets for outreach.
Here is why: People following your competitors tend to be decision-makers or influencers actively evaluating options, so messaging to this group increases your chance of a relevant conversation. Simply share their LinkedIn company page link in Leadsforge and it will find it for you.
Define your ICP (Ideal Customer Profile) by identifying the organizations and decision makers most likely to benefit from your solutions. Strengthen your targeting by specifying:
- Buyer job functions (CTO, CIO, VP Engineering for services; CHRO or Head of Talent for staffing)
- Relevant teams (ServiceNow, AI, engineering, IT transformation)
- Geography (target US first, then UK/EU as your footprint expands)
- Company size (mid-market, large enterprise)
You can refine your targeting even further and then send these criteria to Leadsforge for focused prospecting.
Here is why: Precise ICP targeting ensures you spend your effort on high-fit accounts, increasing reply and conversion rates.
Targeting
To tailor your outreach and maximize results, build your lists by segmenting according to:
1) Solution line (e.g., ServiceNow, AI/analytics, cybersecurity, cloud engineering)
2) Buyer role (technical buyers vs. staffing/talent leaders)
3) Company size (mid-market to enterprise)
4) Location (starting US, expand to North America or UK/EU)
5) ICP-fit data (existing tech stack, recent digital transformation announcements)
Here is why: Segmentation allows you to craft more relevant emails and sequences that speak directly to each group’s needs and challenges.
Slice your outreach by verticals such as banking/finance, healthcare, technology, or retail, especially where digital transformation and IT modernization are critical priorities. Prioritize industries showing frequent ServiceNow adoption or active AI integration. You can source these lists within Leadsforge by industry filter, ensuring tailored messaging.
Here is why: Targeting by industry means your campaigns are more personalized, aligning benefits with sector-specific goals and increasing your chances of engagement.
You can boost your response rates by reaching out when prospects show clear buying signals, including:
- Rebrand launches or new technology-related press releases
- Job postings for ServiceNow, AI, engineering roles
- Announced funding or investment rounds
- Enterprise hiring surges for IT/tech roles
Here is why: Responding to these triggers allows you to contact prospects when they’re most likely to be evaluating solutions, making your message timely and actionable.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
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Here’s Why
Salesforge keeps your outreach organized, efficient, and personal—ideal for mid-size and enterprise companies like yours. Manage sequences, automate follow-ups, and leverage AI-powered personalization to increase your response and meeting rates, all from a single dashboard.
Here is why: Salesforge’s smart AI and built-in email validation help you avoid common pitfalls like high bounces or bland messaging, resulting in better engagement and a streamlined workflow.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you a fast, easy way to build high-value lists by role, company, industry, and technology. Whether you need to find digital transformation leaders, talent executives, or organizations announcing IT projects, Leadsforge will assemble and validate the most actionable contact data for you.
Here is why: You skip the grunt work and reach the right decision makers faster, boosting your team’s productivity and results.
For strong inbox delivery and reputation, start with Primeforge for your Google and Microsoft mailboxes. Primeforge provides prewarmed infrastructure, getting your new mailboxes ready to send and receive with best-in-class deliverability. Pair Primeforge with Mailforge to diversify sending across shared IPs and ensure continuity for high-volume or less sensitive outreach.
Here is why: Combining Primeforge and Mailforge protects your main domain’s reputation and maximizes deliverability, without unnecessary technical setup or risk. As your scale grows or if you need more control, Infraforge is available for dedicated infrastructure and white-labeling.
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