Start by identifying your top current advertising partners, media agencies, and tech/data platform partners. These represent the customer profiles most likely to find value in your inventory and audience reach. Use Leadsforge to find similar companies, focusing on those that work with large publishers and have a track record of national or regional ad buys. Here’s why: Focusing on your best current customers—or the profile you consider ideal—lets you build a high-quality prospect list, leading to better response rates and faster wins. Leadsforge can help automatically find lookalikes of your top ad-buyers and agencies. Share your key customer company names with Leadsforge, and let it build your high-probability outreach list.

A fast way to source warm prospects is to find followers of your competitors’ company pages or major publishers in your space. These are likely ad buyers, agencies, and tech partners already interested in media buying. Simply provide the competitor’s LinkedIn page link and website in Leadsforge, and it will identify the most relevant contacts for you. Here’s why: People following competitors are actively engaged in the buying cycle. To get started, share their LinkedIn company page link in Leadsforge and it will do the research for you.

Segment your outreach by prospect type, geography, and buying behavior. For example: 1) National agency buyers (US, CA, UK) 2) Local advertisers in your top 50 local markets 3) Platform partners and data providers 4) Existing advertisers for renewal/upsell Here’s why: Broadening by industry, company size, and region lets you test what resonates most and tailor your pitch, while staying focused on high-value segments. Salesforge sequences can help keep these groups separated and ensure messaging is always relevant.

Customize your ad-sales approach by editorial vertical: Finance, Health, Local, Sports, Entertainment, etc. Target agencies and brands most likely to purchase ad space within each vertical. For partners, prioritize those supplying technology, data, or audience services specific to these content types. Here’s why: Buyers care about performance within their vertical. Showing expertise and data for their niche increases credibility and win rates.