Custom Strategy

AOL.com's personal outbound strategy

We’ll share the exact tools that work best for AOL.com in the Digital Media / Publisher to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what AOL.com should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by identifying your top current advertising partners, media agencies, and tech/data platform partners. These represent the customer profiles most likely to find value in your inventory and audience reach. Use Leadsforge to find similar companies, focusing on those that work with large publishers and have a track record of national or regional ad buys. Here’s why: Focusing on your best current customers—or the profile you consider ideal—lets you build a high-quality prospect list, leading to better response rates and faster wins. Leadsforge can help automatically find lookalikes of your top ad-buyers and agencies. Share your key customer company names with Leadsforge, and let it build your high-probability outreach list.

Competitor Followers

A fast way to source warm prospects is to find followers of your competitors’ company pages or major publishers in your space. These are likely ad buyers, agencies, and tech partners already interested in media buying. Simply provide the competitor’s LinkedIn page link and website in Leadsforge, and it will identify the most relevant contacts for you. Here’s why: People following competitors are actively engaged in the buying cycle. To get started, share their LinkedIn company page link in Leadsforge and it will do the research for you.

Ideal Customer Profile

Focus first on ad buyers, media agencies, and partnerships decision makers in organizations with a history of national or local ad spend. You can further refine your ICP by team (media planning, programmatic, partnerships), geography (US, major DMAs, local), and seniority (VP, Director, CMO, Partnerships Lead). Send this list of criteria to Leadsforge, and it will pull targeted contacts that fit these roles. Here’s why: Ensuring your outreach is tailored to specific roles and regions produces far better engagement. ICP-driven targeting helps maximize ROI, and Leadsforge makes this step much faster.

Targeting

Segmentation

Segment your outreach by prospect type, geography, and buying behavior. For example: 1) National agency buyers (US, CA, UK) 2) Local advertisers in your top 50 local markets 3) Platform partners and data providers 4) Existing advertisers for renewal/upsell Here’s why: Broadening by industry, company size, and region lets you test what resonates most and tailor your pitch, while staying focused on high-value segments. Salesforge sequences can help keep these groups separated and ensure messaging is always relevant.

Vertical Slices

Customize your ad-sales approach by editorial vertical: Finance, Health, Local, Sports, Entertainment, etc. Target agencies and brands most likely to purchase ad space within each vertical. For partners, prioritize those supplying technology, data, or audience services specific to these content types. Here’s why: Buyers care about performance within their vertical. Showing expertise and data for their niche increases credibility and win rates.

Signals

Consider reaching out when: 1) A competitor launches a new ad format 2) There’s an upcoming event or seasonal spike (sports, tax season, holidays) 3) A prospect announces a new hiring/funding round, especially for ad ops 4) Local news or events get a surge in coverage Here’s why: Timing outreach around real-world triggers massively improves response rates and helps you stay relevant in your prospect’s mind.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge simplifies multi-touch, multi-channel sequences that are crucial in B2B ad sales and partnerships. You can track real engagement, automate follow-ups, and see which campaigns turn into booked meetings—all from a single dashboard. Here’s why: For an organization with multiple teams and diverse buyer segments like yours, being able to orchestrate reliable, scalable outreach gives you a major efficiency and performance edge.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge takes the guesswork out of list-building, helping you find, verify, and target the right contacts and companies faster. Whether you want ad buyers, agencies, tech partners, or local advertisers, you simply define your audience and Leadsforge returns ready-to-outreach, validated prospects. Here’s why: Accurate, up-to-date data is the difference between inboxing and getting flagged for spam. Leadsforge minimizes wasted effort and ensures every message is reaching a real, relevant decision maker.

Possible combinations

For mailbox setup, we recommend combining Primeforge with Mailforge—Primeforge gives you robust, Google or Microsoft-based mailboxes with excellent deliverability, while Mailforge helps you test and validate your outreach templates at small scale. This approach is ideal for pilot and steady-state outbound while keeping your primary domain protected. Here’s why: Using professional-grade mailboxes (Primeforge) increases your deliverability. Pairing this with Mailforge lets you run pilots, validate your approach before scaling, and protect your brand reputation.

Available Domains

aoloutbound.com aol-send.com

Expected Results

10,000

Prospects Contacted This Month

20 – 40

Sales Calls Per Month

Pricing

Send Emails

Choose No. of Leads

1,000

100,000

Cost

$96 per month

Setup Time

5 Minutes

Reachout to 10,000 Leads via Linkedin & Email

Try Salesforge

Find Leads

Choose No. of Leads

1,000

100,000

Cost

$89 per month

Setup Time

Instant

10,000 Credits to extract Linkedin, Email & Phone Numbers.

Try Leadsforge

Get Mailboxes

Google + Microsoft

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$113 per month

Domains

Cost

$126 per year

Try Primeforge

Get Mailboxes

Shared Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$75 per month

Domains

Cost

$126 per year

Try Mailforge

Get Mailboxes

Private Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$100 per month

Domains

Cost

$126 per year

Try Primeforge

Not sure what tool works for you?

10,000+ Businesses Run on Salesforge

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Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."