For AnyCreek, your ideal customer profile (ICP) includes owner-operators and small teams at guide & outfitter businesses (1–15 employees), as well as regional outfitters or lodges (up to ~50 employees) needing robust scheduling and payment solutions. Consider mapping your outreach by organizational structure (solo guides, outfitters with a small staff vs. larger groups), core activity (fishing, hunting, fly-fishing), and by region (Gulf/Coastal, Great Lakes, Western trout states). You can specify these criteria in Leadsforge to generate highly targeted lead lists. Here is why: The more precisely you define your ICP by size, niche, and region, the better your response rates and demo bookings will be, as your messaging will closely match their business pains.

Plan your outreach around key triggers such as the start of peak fishing or hunting seasons (e.g., spring for fishing, fall for hunting), new job or guide postings, local weather impacts, or regulatory changes in the outdoor sector. Use recent social posts about client no-shows or payment hassles as reasons to reach out. Competitor platform downtime or migrations can also provide a timely opportunity to offer a switch.

To ensure top deliverability and protect your main brand domain, we recommend using Primeforge for mailbox setup and warm-up alongside Mailforge for shared IP sending. Choose Google Workspace or Microsoft 365 mailboxes for the best reputation starting point. As your outreach grows and you need more control, consider Infraforge for dedicated IPs and advanced whitelabeling. For your current stage, Mailforge and Primeforge will get you off to a fast and safe start.