Start by focusing your campaign on Heads of Talent Acquisition, CHROs, TA Managers, and L&D leaders at US, UK, and EU-based companies with 50–5000 employees. You can also refine the selection by company type—such as technology, finance, healthcare, and education. For roles focused on technical screening, consider including engineering managers and university partnership leads as a secondary audience. Don’t forget, you can fine-tune these filters further in Leadsforge to build lists that are tailored to your best-fit buyers. Here is why: Targeting by sector, size, region, and role ensures you’re reaching those most likely to recognize the value in your simulations and assessment tools.

Key triggers to watch for in your outbound activity: 1) Companies announcing new funding or hiring ramps 2) Spikes in job postings (especially for tech hires) 3) New CHRO/Talent lead hires 4) Layoffs or restructuring at competitors 5) Industry events, case studies, or new product integrations announced Here is why: Targeting based on timely signals increases your relevance and boosts your reply rates. Leadsforge can help identify these triggers and keep your lists fresh and prioritized.

For reliable email outreach, combine Primeforge (for mailbox warm-up and high deliverability, especially to Microsoft and Google corporate targets) with Mailforge (for shared, rotating infrastructure that’s fast to deploy and scale as you test and grow your cold campaigns). Here is why: This setup ensures stable inbox placement and reduces risk, letting you test and iterate on messaging before investing in dedicated infrastructure.