Start by targeting companies that are similar to your best existing clients. Focus on mid-market and enterprise brands who regularly participate in trade shows or large-scale events in the UAE/GCC. Here is why: If you engage with businesses who already value professional event management and custom stand builds, you’re likely to convert more leads, especially when you have a proven track record. To make this easier, use Leadsforge to find companies with a similar profile to your current happy clients.

A smart move is to engage professionals following your competitors or similar event management firms in the UAE/GCC. Here is why: These followers are already interested in event services and may be scouting for new partners. Simply provide competitor page names or their LinkedIn profile links to Leadsforge. It will help you identify relevant prospects. For a quick win: Share their LinkedIn company page link in Leadsforge and it will find it for you.

Divide your prospect list based on: 1) Past and regular exhibitors at major local events (GITEX, Dubai Airshow, Arab Health, INDEX) 2) Corporate event organizers and marketing leads at UAE-based companies 3) Venue managers, real-estate, and F&B brands open to partnerships Here is why: Segmented outreach drives higher reply and conversion rates, because your messaging can be more relevant to each group’s needs.

Use industry and vertical targeting to focus your approach — for example, zero in on tech firms, automotive brands, or large retail groups that frequently invest in creative event marketing. Here is why: Your value proposition (DTCM expertise, sustainability credentials, quick booth build-outs) resonates more when pitched specifically to sectors with regular event needs.