Start by focusing on your best and most successful customers to build your outbound list. Think about the types of brands or agencies with whom you’ve had the most success or who fit your ideal profile. Leadsforge makes it easy to find companies that look like your current top accounts so you can target those most likely to convert. Here is why: Targeting lookalikes of your best customers helps you reach new prospects who are highly likely to benefit from your product, ensuring faster traction and stronger reply rates. Use Leadsforge to upload your ideal customer details and instantly discover similar prospects.

A great strategy is to identify potential leads among the followers of your competitors’ company pages. With Leadsforge, you only need to provide the competitor’s company name or website and the system will handle the rest, finding all the page followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach across three main groups: 1) In-house affiliate teams, 2) Senior ecommerce/growth leaders, 3) Agencies and consultants. Consider breaking down audiences by industry (Fashion, Beauty, Supplements, Home & Garden, Travel, FinTech-adjacent), company size, geography, and fit with your ICP. Here is why: Layered segmentation lets you personalize outreach, making messages more relevant and boosting reply rates.

Focus your approach on verticals where affiliate programs are active and fast-moving — such as fashion, beauty, health supplements, home & garden, travel, and fintech-adjacent ecommerce. Each can be addressed with tailored messaging and case studies to strengthen credibility. Here is why: Industry-specific outreach shows you understand unique pain points, increasing trust and response likelihood.