Refine your Ideal Customer Profile by clearly identifying which teams benefit most (engineering leaders for dev/staff augmentations and marketing leaders for growth/digital), and further specify by geography (US, UK/EU, ANZ) and company size (10–250 employees, early-stage to Series A startups). You can use these targeting filters in Leadsforge to generate call lists tailored to your ICP and route them into outreach campaigns. Here is why: Precision in targeting means you’ll reach decision-makers who have the capacity and reason to buy, reducing wasted effort and improving ROI. Leadsforge empowers this level of precise targeting for better conversion rates.

Use timely signals to prioritize outreach, such as recent funding rounds, new product launches, hiring for key roles, or public signs of traffic/SEO shifts. If a competitor announces a win, target similar companies highlighting your faster delivery or cost advantages. Here is why: Event-based triggers make your outreach highly relevant and timely, increasing open rates and reply likelihood because you’re reaching out when the need is pressing.

For mailbox setup, start with Primeforge for high-quality Google and Outlook mailboxes (best for deliverability), and pair it with Mailforge for scalable team sending on shared IPs at a low cost. This gives you a solid mix: Primeforge for high-touch, personalized outreach—Mailforge for bulk but reliable sends. Here is why: For small to mid-sized agencies, this mix is affordable, easy to set up, and doesn’t require advanced technical skills. Infraforge is only needed once you’re sending at truly large scale (100k+ emails per month) or require dedicated IPs and deeper technical controls.