Your primary buyers should be decision makers responsible for operational efficiency: Heads of Operations, Product, Engineering, Support, Customer Success, and Finance in mid-market companies. Strengthen your ICP by refining targeting to specific teams (such as Support or Finance), industry sectors (like SaaS or construction), and preferred tools (Salesforce, Shopify, Zendesk, etc.). Send these requirements to Leadsforge, and it will help you generate a targeted outreach list that matches your ICP.

Focus on companies that have recent funding (Series A/B is a strong signal of budget and change), are hiring for operations or data-focused roles, or post about scaling their support or customer success teams. Here is why: These triggers show intent, budget, and pain points your solution addresses. You can also watch for signals like ‘pilot stalled’ in product or job posts to catch companies ready for a reset.

Set up your outbound mailboxes using Mailforge to run personalized, high-reputation cold email sequences and combine with Primeforge if you want to send from authentic, fully warmed Google or Outlook mailboxes (which is great for trust and deliverability with technical buyers). Here is why: This approach helps protect your main domain reputation and increases the chance that your messages reach key decision makers without getting lost or flagged as spam.