Start by focusing on your ideal customer profile (ICP): e-commerce brands between 10–200 employees, primarily in the US, UK, CA, AU, and GDPR-sensitive markets in the EU, who use Zendesk and have moderate to high support ticket volume. Here is why: Narrowing your ICP means less waste and better engagement from your first send. Refine by key decision makers in support, operations, or ecommerce leadership. Once you define these filters (team, geography, number of monthly orders), send your ICP details to Leadsforge to build your first outbound lists efficiently.

Set up campaigns to react to high-intent triggers such as: 1) Funding announcements (Series A/B, PR releases) 2) New hires in ‘support’, ‘CX’, or ‘operations’ roles 3) Peak season prep (3–12 weeks before major ecommerce events) 4) News of returns policy changes, Trustpilot review surges, or Shopify migration notices Here is why: Contacting prospects when they’re facing real, urgent CX challenges increases your chance of positive engagement.

Set up your mailboxes using Primeforge for advanced AI personalization and email warmup. Choose Google or Microsoft mailboxes for best deliverability. Pair with Mailforge for reliable sending infrastructure and shared rotating IPs—ideal while you validate your first campaigns. Here is why: Primeforge boosts your sender reputation and Mailforge manages deliverability and compliance for small batch, high-quality sends.