Start your outreach by focusing on your best customers or the clients you wish you had more of. Leadsforge can help you identify companies that share similar characteristics — such as Salesforce usage, company size, and industry verticals. Targeting Salesforce Admin teams or RevOps at mid-market SaaS companies is a smart move because they most likely feel the pain of data issues. Here is why: Starting with high-fit lookalikes ensures your messages are relevant and your offer resonates quickly, increasing your chance of booking meetings and success early on.

It’s a great idea to reach out to people who already follow your competitors’ company pages on LinkedIn—they’re likely interested in data quality solutions. You only need to share your competitor’s LinkedIn company page link in Leadsforge and it will uncover the right prospects for you. Here is why: These followers are already warm—they’ve shown interest in similar products. Engaging them can shorten your sales cycle.

Segment your outreach by role (admins, ops, data), company size (SMB, mid-market, enterprise), and vertical (SaaS, tech, e-commerce, high-growth). Use Salesforge to tailor your email sequences and copy by group, ensuring each segment receives messaging that fits their unique pain points and goals. Here is why: Thoughtful segmentation increases open and reply rates by showing recipients you understand their challenges and speaking directly to their needs.

Consider targeting vertical slices such as fast-growing SaaS, companies embracing Salesforce Einstein/AI features, or recently funded startups building their sales infrastructure. Within each vertical, personalize your offer (like complimentary Data Quality Assessments) to show true relevance. Here is why: Vertical focus allows you to reference industry specifics and improves trust—your recipients feel your solution is built for their world.