Start by defining your key buyer personas: solo founders, early-stage CEOs, head of growth, and product leads in pre-revenue to $50K MRR startups. Segment further by geography (US startup hubs, UK, Canada, Berlin, Paris, Australia). This structure ensures you focus efforts on the highest-value potential customers. Here is why Refining your ICP by team role and geography narrows your focus, so your messaging speaks directly to those most likely to say yes. Leadsforge makes it simple—describe your ICPs, set the locations, and let it build segmented lists automatically.

Monitor recent seed/pre-seed funding, new product launches, Kickstarter or Demo Day events, and hiring for growth leads or product roles. Leadsforge lets you mark these triggers in your lists so you can time your outreach perfectly. Here is why Acting on fresh intent signals massively increases your chances of getting a timely and interested reply.

For mailboxes, start with Primeforge to connect Google Workspace or Outlook mailboxes, which are recognized for high deliverability and reliability. Run your first campaigns from these accounts for optimal inbox placement. Pair Primeforge with Mailforge to benefit from warmed IPs and quick setup, all while simplifying sender management. Here is why Google and Microsoft mailboxes see fewer deliverability issues and protect your brand reputation, while Mailforge gives you flexibility and cost savings early on. Only consider Infraforge once your monthly scale exceeds 100,000 emails or you need dedicated IP reputation control.