Your core ICP includes local and regional advertisers: SMBs (like multi-location restaurants and auto dealers), national brands buying market media, media buyers at agencies, and marketing leaders at Boston businesses. You can refine this by team/role (e.g., CMO, media buyer), geography (Greater Boston + New England), and organization size to focus on the contacts most likely to buy ad packages. Send your refined targeting criteria to Leadsforge for list building. Here’s why Better-targeted lists mean you waste less time on uninterested parties, increasing both response rates and booked meetings.

Target your outreach around game season starts, playoff runs, big local events, store openings, budget planning cycles, or after local press mentions of competitor ad buys. Also, look for signals such as new marketing hires on LinkedIn, company 'now hiring' pages, or RFP windows at agencies. Here’s why Event-based and behavioral triggers make your message timely and relevant, increasing your chances of starting a meaningful conversation.

For your initial setup, go with Mailforge for affordable mailbox management and solid deliverability. If you need higher personalization or want to add premium Google/Microsoft mailboxes, add Primeforge. Both work seamlessly with your chosen domains and let you scale your outreach as your needs grow.