End of Month (EOM) refers to the critical period as a month concludes, particularly significant in sales and accounting contexts.​

In sales, EOM denotes the deadline by which sales professionals aim to meet their monthly targets and quotas. As the month draws to a close, there's often an intensified push to finalize deals and achieve set goals. However, this urgency can lead to common pitfalls, such as engaging with poorly qualified prospects, mistiming sales efforts, or adopting overly aggressive tactics. To navigate EOM effectively, sales reps should focus on high-potential leads, align their outreach with customers' purchasing cycles, and maintain a consultative approach rather than resorting to high-pressure sales techniques.