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Prospect List

A curated collection of potential leads or customers who have been identified as having a higher likelihood of being interested in a company's products or services. This list is compiled based on criteria such as industry, company size, job role, or specific needs that align with the company’s ideal customer profile (ICP).

Related Terms

Customer Persona

A customer persona is a semi-fictional profile of an ideal customer based on data and research. It helps businesses tailor marketing, product development, and customer service by understanding needs, behaviors, and preferences.

Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) defines the best-fit customer based on demographics, industry, size, and needs. It helps businesses target promising leads, optimize resources, and drive growth effectively.

ICP Coverage

ICP coverage measures how well a company's leads and customers align with its Ideal Customer Profile. High coverage improves conversions and revenue, while low coverage signals misaligned marketing efforts.

Lead Generation

Lead generation is the process of attracting and qualifying potential customers through inbound (content, SEO), outbound (cold email, calls), or allbound methods to build a sales pipeline and drive growth.

Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase.
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