Choosing the right sales intelligence and outreach platform is a high-stakes decision for modern sales teams and marketing teams. Both the Salesforge stack of tools and Apollo offer powerful sets of tools: lead identification, contact data, automation for outreach efforts, and features to accelerate the sales process. This comparison walks through features, data quality, infrastructure, deliverability, pricing plans, and other practical differences a frontline sales professional will feel when running outreach campaigns.
Waterfall enrichment, CRM enrichment and real-time validation for accurate contact details (10+ data providers)
Built-in enrichment, CRM enrichment and waterfall enrichment features
Phone Numbers
Verified lead mobile numbers available via Leadsforge enrichment
Phone coverage included in platform (for both outreach and when generating leads)
Outreach Channels
Email, LinkedIn (phone support planned in the future)
Email, calls, texting, LinkedIn
Team Collaboration
Unlimited seats and mailboxes in unlimited shared workspaces (on Salesforge's $96/mo Growth plan)
Scales with pricing
AIÂ Assistant
Agent Frank - AI SDR for prospecting, outreach, booking meetings
Apollo AI - assistant for message drafting, personalization and workflow automation
Integrations
Forge stack, major CRMs, API, Zapier, Pipedrive, webhooks, CSV imports, Clay, RB2B, Sendspark, etc.
Major CRMs, Zapier, API, Pipedrive, webhooks, LinkedIn Sales Nav, etc.
Onboarding &Â Support
Live chat + email support, tutorials, product academies, live demos, KB, webinars, weekly AMA sessions, Slack community, personalized onboarding support
Apollo Academy, templates, webinars, KB, email + live chat support
Whitelabel
Infraforge and Salesforge offer whitelabel/reseller programs (other Forges soon)
Enterprise partnerships and custom plans; reseller white-label not core
Learning Curve
Slightly higher for infra/configuration, massive payoff in deliverability and scale
Decently low learning curve
Best For / Use Case
High-volume cold outreach needing inbox placement and infra control + extremely simplified lead generation
Smaller-volume, simpler cold outreach with inconsistent placement + lead generation capabilities
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