Agent Frank vs Alta: Sales AI Agents Compared

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes SalesTools and Salesforge's Agent Frank unique.

SalesTools vs Agent Frank: AI Sales Agent Key Features

Both products position themselves as AI sales agents that run 24/7 to augment or replace manual SDR work, but the practical differences come down to what gets automated and how the automation connects to your sales process.

Agent Frank by Salesforge is a turnkey solution within a tightly integrated suite (The Forge Stack) - designed to run on auto-pilot and reduce all manual tasks that typically burden SDRs.

• A complimentary Salesforge account to manage the Agent
• 24/7 automated prospecting (with adjustable working hours if necessary)
• A Dedicated Account Manager
• Auto-Pilot & Co-Pilot modes
• Automatically generated multi-source hyper-personalized messages
• Fully customizable Agent personality
• Availability in 20+ languages
• Premium deliverability capabilities (including unlimited free warm-up via Warmforge)

SalesTools emphasizes breadth of data, buyer intent, deep research agents, and visitor tracking - features designed to increase the intelligence feeding the outreach and to make personalization and account selection more surgical.

Both approaches matter, but Agent Frank focuses more on the entire prospecting and outreach layer to ensure quality messages actually reach prospects and lead to meetings with appropriate ICPs.

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free. There is no free trial and demos are required before purchase.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

Note that infrastructure to process those contacts via email is not included in this base price. The Salesforge Stack offers multiple infrastructure options based on your budget/needs, so you don't need to stitch third-party products to make it work. The best options for Agent Frank include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and, additionally, the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Additionally, teams can connect their own mailboxes from other providers if desired.

SalesTools prices around outreach scale using Platform Credits. Annual billing saves 20% (roughly two months free), a free trial is offered from the marketing flow.

• $750/mo for AI SDR Startup plan (includes 5,000 Platform Credits / month, up to 2 users, and 10 mailboxes)
• $1,800/mo for AI SDR Starter plan (includes 15,000 credits, up to 5 users, 20 mailboxes, Deep Research, AI Pipeline Agent available as an add-on at $1/follow-up)
• $3,300/mo for AI SDR Pro plan (includes 30,000 credits, up to 10 users, 40 mailboxes)
• $4,800/mo for AI SDR Enterprise plan (50,000 credits, unlimited users, 100 mailboxes)

Prospecting & Lead Generation

Both pages emphasize automated prospect discovery and continuous prospecting, but they arrive differently.

• SalesTools highlights a huge intelligence graph + buyer intent, visitor tracking and real-time signals so agents proactively find high-intent accounts and trigger campaigns.

That data depth is ideal for teams that just need to flood the top of funnel with accounts, to run sophisticated account-based outreach, or to pivot rapidly into new verticals.

• Agent Frank supports continuous prospecting as well (generation, verification and qualification), but its pitch additionally leans on letting it find and process new leads based on your criteria and on the ability to upload your own contacts or turn on continuous prospecting.

The crucial practical difference is about control and results: Salesforge emphasizes that Agent Frank uses the internal Forge Stack to keep prospecting tightly coupled with deliverability and message execution.

For many teams the problem with big-data prospecting is not necessarily in finding leads, but converting them - and conversion hinges on inbox placement, cadence timing, and contextual personalization.

AI Personalization

SalesTools pitches deep research agents that analyze company signals, industry trends and financial health to generate hyper-personalized conversation starters. It touts conversation intelligence and AI-powered analysis to inform messaging and cadence timing.

Agent Frank further focuses on hyper-personalization through its uploadable knowledge base and active prospect signals.

• It personalizes outreach using the prospect’s website, blog posts, LinkedIn posts and even your own uploaded documents, and it supports continuous prospecting where Agent Frank will constantly look for, verify and qualify new leads based on your ICP.

Agent Frank also has adjustable tones and goals, and the co-pilot mode also lets humans review messages before sending, which is important for teams that want the benefits of personalized outreach without the risk of brand tone or informational errors.

Email Deliverability & Infrastructure

Deliverability and infrastructure are where differences become operationally decisive. Deliverability is the linchpin of cold outreach success - a brilliant sequence is worthless if emails land in spam - and this is one area where Agent Frank intentionally differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

By contrast, SalesTools promotes a broad platform with visitor intelligence and intent data but does not present the same kind of vertically integrated mail infrastructure or a managed warmup service.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

Reply Handling

Both platforms automate aspects of reply handling and meeting setup, but they frame those automations differently.

• SalesTools explicitly touts AI reply handlers that can detect objections, route conversations or generate contextual responses to maximize conversion impact. The product also offers automated objection management and steering conversations toward the right account or team member.
• Agent Frank’s page emphasizes the end-to-end flow from initial outreach to booking meetings and the options for Agent goals (click-out, send meeting link, receive meeting link, etc.) and its Co-Pilot mode where messages can be reviewed before sending.

Practically, Agent Frank’s strength is that reply handling sits inside a managed system with mailbox controls, warm-up and overseen cadence execution.

That means Agent Frank reduces the common pain point of lost replies due to fragmented stacks or misconfigured mailboxes and pairs reply-handling with a human support layer to maximize pipeline yield.

Customer Support & Resources

Customer support is a practical part of the business case for any AI SDR - support quality affects onboarding speed, how reps adopt the tool, and how quickly you can scale outreach without damaging sender reputation or interrupting the outreach process.

SalesTools provides help and documentation, and the SalesTools University, but their site presents a more self-serve, data-driven onboarding posture.

Salesforge's approach further reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers also get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

Final Verdict - Which AI SDR Should Your Sales Team Choose?

Both SalesTools and Agent Frank deliver compelling capabilities:

SalesTools offers scale, intent data and deep research agents for teams that want to invest in highly targeted, data-driven outreach and visitor intelligence.

Agent Frank offers a more turnkey, execution-first AI SDR:

• Proprietary mailbox infrastructure (shared IP via Mailforge, dedicated IP via Infraforge, Gmail/Outlook via Primeforge)
• Unlimited free automated warm-up via Warmforge (among other deliverability capabilities, like IP rotation and ESP matching, verification, etc.)
• Auto-Pilot/Co-Pilot modes
• Multi-language support
• A dedicated Account Manager
• Tone/goal controls

If your pain points are missing replies, poor inbox placement, or a steep learning curve across multiple sales tools, Agent Frank’s integrated stack and human support reduce the risk and streamline the path from lead to meeting to closed deal.

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