Agent Frank vs Alta: Sales AI Agents Compared

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For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Alta's Katie and Salesforge's Agent Frank unique.

Alta AI's Katie vs Salesforge's Agent Frank: AI Sales Agent Key Features

Both Agent Frank and Katie are pretty similar, in the sense that they're both AI SDR agents designed to increase meetings booked and create more pipeline while saving time and reducing manual work for sales teams.

But the way they approach this differs.

• Alta markets Katie as a “data-driven AI workforce” that analyzes your CRM and 50+ data sources to identify ICPs, automate research, and run multi-channel outreach while delivering analytics that help optimize targeting and messaging.

Alta positions Katie as part of a broader Alta AI revenue workforce alongside:

• Luna (AI RevOps agent)
• Alex (AI Calling agent)

Emphasizing unified data-driven workflows and enterprise-grade trust and integrations.

• Salesforge positions Agent Frank as a purpose-built AI SDR that runs outbound on autopilot to forge pipeline and book more meetings while letting your team focus on closing.

Agent Frank highlights include:

• A complimentary Salesforge account to manage the Agent
• Unlimited email mailboxes, LinkedIn senders, workspaces and even seats
• 24/7 automated prospecting (with adjustable working hours if necessary)
• A Dedicated Account Manager
• Auto-Pilot & Co-Pilot modes
• Automatically generated multi-source hyper-personalized messages
• Fully customizable Agent personality
• Availability in 20+ languages
• Premium deliverability capabilities (including unlimited free warm-up via Warmforge)

And a tightly integrated Forge Stack (Leadsforge for lead generation, Mailforge/Infraforge/Primeforge for email infrastructure, Warmforge for deliverability).

Alternatively, you can let Agent Frank's results speak for themselves:

Those points make Agent Frank feel like an AI SDR that’s sold together with email infrastructure and prospecting tools - not just an overlay on top of your existing stack.

The distinction matters:

• Alta’s emphasis is on data integration across many sources.
• Salesforge emphasizes owning the entire outbound flywheel and the infrastructure around high-volume sending and deliverability.

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free. There is no free trial and demos are required before purchase.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

Note that infrastructure to process those contacts via email is not included in this base price. The Salesforge Stack offers multiple infrastructure options based on your budget/needs, so you don't need to stitch third-party products to make it work. The best options for Agent Frank include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and, additionally, the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Additionally, teams can connect their own mailboxes from other providers if desired.

Katie requires contacting for pricing and provides custom quotes based on volume, team size and channels used.

They don't sell their own email infrastructure, so you need to bring your own.

Prospecting & Data

• Katie’s pitch centers on deep data: Alta analyzes CRM records plus 50+ external data sources and signals, and uses that data to identify ideal customer profiles (ICPs), create lookalike audiences, and adjust targeting in real time.

That data-driven discovery means Alta's Katie can identify your ICP and high-value prospects while leveraging historical wins and campaign performance to prioritize outreach that’s more likely to convert.

• Agent Frank focuses on prospecting that’s rooted in Salesforge’s Forge Stack: you can upload contact lists or set up automated continuous prospecting where Agent Frank will constantly generate, verify and qualify new leads based on your ICP.

Salesforge also calls out features like enrichment, list cleaning, and automated lead list workflows as part of what Agent Frank can automate, which reduces manual data tasks that otherwise fall on SDRs.

Agent Frank’s approach is outbound-first (continuous prospecting with automated sequences), which makes it strong where teams rely on targeted outbound outreach and want the AI SDR to own the end-to-end flow from list building through meeting scheduling.

When weighing which approach suits your sales teams, if you want an AI SDR tightly paired with high quality lead generation, verification and qualification, and dedicated email infrastructure so prospecting + deliverability are provisioned together - Agent Frank is the perfect option.

AI Personalization & Multi-Channel Outreach

• Alta highlights Katie’s automated multi-channel outreach across email, LinkedIn, and text, personalized communication at scale, and automated scheduling.
• Alta stresses message personalization using research data and campaign learnings, claiming improvements in reply rates and meetings booked by crafting messages based on past campaign performance and 50+ data sources.

Agent Frank’s outreach emphasis is a slightly different but complementary one.

• Salesforge touts unlimited email and LinkedIn senders, Auto-Pilot and Co-Pilot modes (full autonomy vs. supervised sending) + multi-source hyper-personalization via prospect website, blog posts, LinkedIn posts, or even custom uploaded documents. Agent Frank even has tone controls to craft messages that match your brand tonality.
• Agent Frank is explicitly built to run outbound prospecting 24/7 and handle sequences, replies, and meeting setup as part of the same flow.
• Agent Frank also works in 20+ languages, which lets teams scale personalized outreach across geographies without adding manual localization.
• Importantly, Salesforge frames this functionality within an execution platform that owns sending infrastructure and warm-up processes, which can materially affect open and reply rates for email-driven outreach.

If your primary goal is an AI SDR that prioritizes high-volume, localized, brand-safe outbound outreach with tight control over sending and a hands-on account manager to minimize manual follow-ups and ops headaches, Agent Frank is the perfect option.

Email Deliverability & Infrastructure

Deliverability and infrastructure are where differences become operationally decisive. Deliverability is the linchpin of cold outreach success - a brilliant sequence is worthless if emails land in spam - and this is one area where Agent Frank intentionally differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

• Katie emphasizes automation, analytics and integration with your tech stack but does not tout any proprietary dedicated sending infrastructure the same way Salesforge does.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

Customer Support & Resources

Customer support is a practical part of the business case for any AI SDR - support quality affects onboarding speed, how reps adopt the tool, and how quickly you can scale outreach without damaging sender reputation or interrupting the outreach process.

Alta’s support model for Katie emphasizes self-service resources + formal support channels:

• A help center
• FAQs
• Blog posts
• E-books
• And a contact form

With the site noting that their team will respond within the next 3 business days after form submission. Besides that, they also offer an AI chat assistant, but otherwise not much.

Salesforge's approach further reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers also get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

Final Verdict - Which AI SDR Should Your Sales Team Pick?

Both platforms are credible AI SDR agents with overlapping capabilities: they identify prospects, personalize outreach, automate follow ups, and aim to create more pipeline and meetings.

• Alta’s Katie is a powerful, data-centric AI for teams that prioritize multi-channel outreach, and enterprise analytics across the entire revenue operations stack.
• However, if your goal is to scale outbound with minimal internal ops friction, preserve deliverability, and reduce manual work for your sales and RevOps teams, paired with Auto-Pilot/Co-Pilot modes and a dedicated Account Manager to help you get running and remain efficient - Agent Frank is the smarter choice.

Those are concrete features that drive better execution, fewer interruptions from deliverability issues, and ultimately more reliable meetings booked from outbound outreach.

For many sales teams looking to increase pipeline, save time, and book more meetings while minimizing hiring and manual execution, Agent Frank delivers better results and tighter execution.

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