Agentforce is an AI-powered platform designed to help businesses build their own AI assistants for various functions like sales, customer support, and marketing. Instead of offering a library of pre-built AI sales rep, it gives companies the flexibility to create custom automation workflows that fit their flow of work and specific needs. It’s a powerful agent builder, but that power comes with complexity.
Because it’s part of the Salesforce ecosystem, Agentforce integrates deeply with Salesforce CRM and other Salesforce tools. This makes it a great fit for companies already using Salesforce, allowing them to automate lead qualification, manage customer interactions, and streamline internal workflows all within a single system. For businesses with complex sales processes, this level of integration can be incredibly valuable.
But Agentforce isn’t plug-and-play. It requires technical expertise to set up and optimize, meaning businesses will need someone with Salesforce experience to get the most out of it. There’s also a learning curve, especially for teams that aren’t used to working with Salesforce’s ecosystem. Companies that want a simple, out-of-the-box AI sales assistantmight find Agentforce overwhelming, while those that love customization will appreciate the level of control their agent builder offers.
At its core, Agentforce is not just a sales AI - it’s an AI development platform that lets businesses automate multiple areas beyond sales. If your company needs an AI that can handle customer service, marketing, and operations in addition to sales, Agentforce offers a lot of flexibility. However, if your priority is immediate results and a fast setup for sales outreach, there might be a better option.
Agent Frank is a dedicated AI Sales Development Representative (SDR) designed for one thing—sales outreach. It’s built to handle the repetitive, time-consuming tasks that SDRs and sales teams deal with daily, like prospecting, sending cold emails, following up, and scheduling meetings. Unlike Agentforce, which requires customization, Agent Frank is ready to go from day one.
One of the biggest advantages of Agent Frank is that it doesn’t require any technical setup. There’s no need to integrate it with Salesforce or any other CRM before using it, making it an easy choice for teams that just want to create a custom agent and start automating their sales outreach without a complicated implementation process.
Another standout feature is its built-in email infrastructure, which is designed to increase email deliverability and prevent messages from landing in spam. For sales teams relying on cold email outreach, this is a major advantage. Instead of worrying about whether emails will get flagged as spam, Agent Frank helps ensure that your messages actually reach prospects' inboxes.
Unlike a generic AI assistant, Agent Frank is hyper-focused on sales development. It won’t handle customer service requests or marketing campaigns, but if your main goal is to automate prospecting, follow-ups, and meeting scheduling, it’s built specifically for that purpose. It’s an ideal tool for sales teams that want a quick and effective AI assistant without having to tweak settings or build custom workflows.
For businesses that prioritize speed, simplicity, and sales performance, Agent Frank is a strong contender. If you’re looking for an AI solution that can automate more than just sales, though, you may need a broader AI platform like Agentforce.
Agentforce offers extensive customization but requires technical expertise and Salesforce integration to function effectively. Businesses that already use Salesforce may find its integration capabilities advantageous, but those without prior experience may struggle with implementation.
Agent Frank, in contrast, is built for quick deployment and does not require Salesforce. Its straightforward setup makes it accessible to teams without dedicated technical resources, allowing businesses to start using AI-driven sales automation almost immediately.
Agentforce follows a pay-per-use pricing model, charging $2 per conversation. While this can be cost-effective for businesses with limited AI usage, costs can increase significantly as usage scales. Enterprise Salesforce users can access Agentforce for free within certain limits, which may make it more attractive for existing Salesforce customers.
Agent Frank operates on a fixed pricing model, charging $499 per month or $416 per month with an annual plan. This makes budgeting more predictable, especially for teams that rely heavily on AI-driven outreach. While the upfront cost is higher than Agentforce’s per-conversation pricing, it eliminates the risk of unexpected expenses.
Agentforce is a highly flexible AI platform, allowing businesses to create AI agents tailored to different processes beyond sales. Companies looking for an all-in-one AI solution that can automate multiple departments may find this flow of work very appealing. However, this flexibility requires a more hands-on approach to implementation and maintenance.
Agent Frank is designed specifically for sales development, making it a more focused solution. While it lacks the extensive customization options of Agentforce, it is optimized for outreach, prospecting, and meeting scheduling. Businesses that only need an AI SDR without additional automation capabilities will find its simplicity beneficial.
Agentforce is deeply embedded within Salesforce, offering powerful integration with existing workflows, CRM data, and reporting tools. However, this also means that companies not using Salesforce may find it less accessible. Implementation of agentforce agents requires a certain level of Salesforce expertise, which could be a barrier for businesses without an in-house Salesforce team.
Agent Frank is a standalone solution that does not require integration with any specific platform. It can be used independently with basic integrations where needed, making it an easier choice for businesses that prefer a low-maintenance AI tool.
Agentforce relies on a company’s existing email setup and integrates with Salesforce’s communication framework. While this works well for businesses with structured email systems, it does not offer any built-in email optimization features.
Agent Frank includes its own dedicated email infrastructure with email warm-up capabilities. This means it is designed to improve email deliverability, ensuring that outreach messages reach the primary inbox instead of the spam folder. This built-in feature gives it an advantage over Agentforce for cold email outreach.
Many users appreciate Agentforce’s extensive customization capabilities and strong integration with Salesforce workflows. Its powerful analytics and reporting tools make it valuable for organizations managing multiple departments with AI-driven automation.
However, the complexity of setup and technical expertise required can be a challenge, especially for companies that are new to Salesforce. Another common concern is its usage-based pricing, which can become unpredictable as conversation volume increases.
Users of Agent Frank praise its quick implementation, consistent sales outreach performance, and predictable pricing. Many sales teams find it effective in automating repetitive tasks such as prospecting and scheduling, allowing their human agents and SDRs to focus on high-value activities.
Some drawbacks include limited scope beyond sales development, making it unsuitable for businesses looking for broader automation capabilities. Lack of customization compared to Agentforce is another common concern. Additionally, the absence of a free trial makes it harder for businesses to test the platform before committing to a subscription.
Both Agentforce Agents and Agent Frank provide AI-powered sales automation, but they serve different business needs.
Agentforce is a versatile, customizable agent builder suited for organizations that want full control over AI automationand are already using Salesforce. While it offers extensive integration and analytics, it requires more effort to implement and may lead to unpredictable costs due to its pay-per-use model.
Agent Frank is a dedicated AI SDR designed to make sales automation simple and accessible. It is ideal for companies that want a fast, effective outreach tool without the complexity of customization. While it lacks the broader automation capabilities of Agentforce, its built-in email infrastructure and fixed pricing model make it a strong choice for sales teams focused on outreach and lead generation.
Before making a decision, consider your team’s technical capabilities, budget, and automation priorities. If your business requires deep AI customization and multi-functional automation, Agentforce is the better choice. If you need a sales-focused AI Agent that works out of the box, Agent Frank is the way to go.