Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

Salesforce Email Deliverability Demystified: Is It Good or Bad for Outreach?
Email Deliverability

Salesforce Email Deliverability Demystified: Is It Good or Bad for Outreach?

Wondering if Salesforce email deliverability is good enough for outreach? This guide explains how Salesforce handles email, its limits for cold outreach, the deliverability mistakes to avoid, and what outbound teams really need to hit inboxes at scale
Top 15 SDR Tools To Scale Your Revenue in 2025
Tools

Top 15 SDR Tools To Scale Your Revenue in 2025

Discover 15 top SDR tools to boost your outbound sales in 2025. Compare features, pricing, and pick the right tool to scale meetings and revenue faster.
5 Best Superagi AI SDR Alternatives & Competitors
AI SDRs

5 Best Superagi AI SDR Alternatives & Competitors

Looking for SuperAGI alternatives that actually deliver results? This guide compares 5 top AI SDR tools—like Salesforge, Outreach, and Regie.ai—based on deliverability, automation, CRM integration, and personalization to help you pick the right outbound engine in 2025.
MailReach Review 2025: Is It the Best Email Deliverability Tool?
Tools

MailReach Review 2025: Is It the Best Email Deliverability Tool?

Struggling with cold emails landing in spam? Our 2025 MailReach review breaks down its features, pricing, pros, cons, and top alternatives to help you decide if it’s worth it.
Optimizing Cold Email Campaigns in 2025
Cold Outreach

Optimizing Cold Email Campaigns in 2025

Discover expert strategies from Frank Sondors on optimizing cold email campaigns, leveraging AI, and navigating modern email infrastructure challenges with Salesforge and Mailforge.
We Reviewed 30+ AI SDRs: Here's The Best AI Sales Agent on the Market
AI SDRs

We Reviewed 30+ AI SDRs: Here's The Best AI Sales Agent on the Market

After reviewing over thirty different AI sales agents, one solution stands head and shoulders above the rest: Agent Frank. This AI SDR (Sales Development Representative) doesn't just compete with other popular AI sales tools, it outperforms them by a significant margin.
How to Put Video Prospecting on Autopilot Using Sendspark and Salesforge
Cold Outreach

How to Put Video Prospecting on Autopilot Using Sendspark and Salesforge

Discover how to automate and personalize your video sales outreach using Sendspark integrated with Salesforge. Boost engagement and save time with dynamic video prospecting.
Stop Hiring Humans: Artisan AI Campaign Review
AI SDRs

Stop Hiring Humans: Artisan AI Campaign Review

Artisan AI’s “Stop Hiring Humans” campaign got attention fast. But how does Ava stack up to real SDR workflows? A breakdown.
B2B Intent Data: How to Use It to Identify Sales Qualified Leads
B2B Lead Generation

B2B Intent Data: How to Use It to Identify Sales Qualified Leads

Discover how to leverage B2B intent data to spot high-intent prospects, qualify leads faster, and boost sales efficiency with actionable insights and best practices!!