A business model where manufacturers or brands sell their products directly to customers without intermediaries such as wholesalers, distributors, or retailers. This approach allows companies to have complete control over their sales process, customer experience, and brand messaging. The D2C model has become increasingly popular with the rise of e-commerce and digital marketing, enabling brands to connect directly with consumers and create a seamless shopping experience. This approach is often associated with innovative, agile companies that leverage technology to disrupt traditional retail markets.