When planning outbound, it’s best to begin by focusing on companies that already look like your best clients or your ideal customer profile. If you already have successful relationships with product leaders in fintech, mobility, or retail who run corporate innovation teams, start there. You can use Leadsforge to build highly relevant lists of product leaders based on criteria like industry, team size, and specific buyer roles (Head of Product, CPO, Innovation Lead) – this way you know you’re reaching those most likely to buy. Here is why: Targeting lookalikes means higher reply rates and more qualified leads, because these companies already value the services Who’s Fabio? offers and are likely to have similar needs.

To find fresh leads, track the LinkedIn followers of your competitors and peers (for example, other consultancies or product innovation firms you admire). Leadsforge can help you discover who’s following them: you just need to provide the company name and website. Share their LinkedIn company page link in Leadsforge and it will find them for you. Here is why: Followers of competitor pages are likely to be interested in similar services or actively exploring innovation partners—making them a great new audience to approach.

Segmenting your outreach helps ensure your messaging hits home. Good starting points include: 1) Industry – fintech, mobility, proptech, retail 2) Company size – split into corporates (500+), scale-ups, and accelerators 3) Buyer role/title (Head of Product, Innovation, Venture Lead, VP Product etc.) 4) Geographical region – US, UK/Europe, LATAM Here is why: Tailoring your message to each segment (for example, addressing funding triggers for scale-ups or pilot risk-reduction for corporates) makes your emails feel relevant, boosting your open and reply rates.

To go deeper, consider breaking your campaign further into slices by: 1) Specific product category (e.g. Retail Banking, Urban Mobility Solutions) 2) Stage of innovation (early-stage concept vs. pilot-ready) 3) Program type (corporate R&D, startup accelerators, enterprise innovation labs) Here is why: This allows you to test messaging that speaks directly to the unique pain points or goals of each vertical—making it even more likely to get a positive response.