Here's what Whole Herb Exchange (Gem Labs LLC) should do to generate more qualified meetings every month.
Lead generation
Start by targeting companies similar to your best current customers—brands already purchasing private label or specialty nutraceutical ingredients. If you want to discover more businesses like these, use Leadsforge to uncover lookalike companies based on the profiles of your ideal buyers.
Here is why: Focusing on proven buyer profiles helps you use your outbound time efficiently and increases reply rates because you already offer value relevant to similar businesses.
For an easy win, identify competitors whose customers may also be interested in your private-label or ingredients offering. Simply share their LinkedIn company page link in Leadsforge — the tool will take care of finding company followers who could be your next big prospect.
Here is why: These engaged followers are already aware of products similar to yours, so the chances of relevance and interest are much higher.
Refine your outreach by focusing on roles like Head of Product, VP R&D, founders, and procurement leads at small to mid-sized supplement, nutraceutical, functional food, and pet-health brands (typically 1–500 employees), mostly US-based. You can select companies by geography, team size, and business type – then upload this info directly to Leadsforge for easy contact discovery.
Here is why: Targeting these roles ensures your message gets to the people most likely to make ingredient or private label decisions, saving time and boosting campaign impact.
Targeting
1) Segment A: Startup/digital supplement brands (founders, CEOs, brand managers).
2) Segment B: Product/R&D contacts at mid-size CPG companies.
3) Segment C: Pet-health or veterinary brands.
Add filters for US-based businesses and consider using event participation as a segment trigger (like attendance at SupplySide or Natural Products Expo).
Here is why: Segmenting by buyer type and product focus ensures your campaigns speak directly to each group's needs, which typically leads to higher engagement rates.
Break down your outreach into verticals such as functional food innovators, supplement startups, and pet health solution providers. Tailor your messaging for each group—highlight fast launch packages for DTC startups, proprietary formulas for CPG innovators, and supply traceability for pet-health brands.
Here is why: Addressing industry-specific pain points shows understanding of their market and boosts your credibility from the first email.
Build dynamic lists with triggers such as new product launches, newly hired Heads of Product or R&D, recent event attendance, or news about new certifications or patents. Focusing outreach around seasonal trends—like immune support before winter—can further improve relevance.
Here is why: Acting quickly on these triggers means you reach prospects precisely when they're working on ingredient sourcing or product development, making replies more likely.
Outbound Stack We Recommend:
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Here’s Why
Salesforge streamlines campaign management, lets you automate multi-step outreach, and delivers actionable insights so you can optimize what works best.
Here is why: As you scale, you'll spend less time on manual follow-up and more on connecting with truly interested buyers, which is essential for companies of your size looking to grow efficiently.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
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Here’s Why
Leadsforge helps you discover, segment, and export targeted prospect lists based on your precise ICP criteria, like business type, size, geo, or even event participation.
Here is why: For supplement and nutraceutical ingredient suppliers, having accurate, up-to-date B2B contacts is the backbone of effective outbound and will help you book more qualified meetings from day one.
Set up your outbound mailboxes with Primeforge for ready-to-go, prewarmed Google or Microsoft mailboxes, combined with Mailforge to manage and send campaigns from multiple mailboxes—helping ensure your emails reach prospects’ inboxes instead of spam.
Here is why: This combo is great for your early-stage program, helping with deliverability and reply tracking before you need to think about higher-volume infrastructure. Move to Infraforge only when you start sending over 100k emails monthly and need dedicated IPs.
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