Start by focusing on organizations similar to your best current customers. This means targeting companies that already use Cisco, Webex, Genesys, Amazon Connect, Microsoft Teams Voice, or Google CCAI for their contact center operations. Here is why: Matching these organizations ensures your outreach is relevant — these are the buyers most likely to need instructor-led training and certification, and you’ll learn quickly what resonates and converts. Use Leadsforge to upload details of your best customers or your ideal target (company profiles and roles you want more of), and it will identify similar firms and the right contacts to approach next.

To build a competitor-focused list, consider reaching out to people who follow your competitors’ company pages on LinkedIn. You just need to provide the competitor’s company name and website, and Leadsforge will handle the rest. This method is a fast way to find engaged, interested buyers. Share your competitors’ LinkedIn company page links in Leadsforge and it will generate the prospect list for you.

Segment your contact lists by the core technology platforms they use — for example, Cisco/Webex, Genesys Cloud, Amazon Connect, Microsoft Teams Voice, or Google CCAI. In addition, segment by role (decision-maker, technical manager, L&D) and by company size (e.g., 100–500 agents, 500–2000, and 2,000+). Keep a separate segment for highly regulated industries (finance, health, government) to use compliant messaging. Here is why: Segmentation lets you be hyper-relevant in your emails, boosting reply rates and trust.

Organize your outreach based on industry verticals: Finance, Retail, Health, Government. Create custom messaging for each vertical to reflect relevant regulation or business needs. For example, highlight compliance in health/finance communications, or reference public sector best practices for government accounts.