Your ICP should be mid-market to enterprise SaaS and regulated industry companies, focusing on roles like Head of Customer Success, Enablement, Product Marketing, and Knowledge Management. Include key teams by geography (US/UK/EU first, but EMEA/APAC for broader reach) and company size (100+ employees). Here is why: Defining teams, regions, and job roles helps you build sharper, more resonant messaging for each segment, improving reply rates and demo bookings. Use Leadsforge to refine your targeting even further, filtering for industry, role, location, and size to match your ICP.

Engage prospects when they’re most likely to care: 1) New product launch or changelog (Product Marketing) 2) Hiring Enablement/CS/Onboarding roles (signals growth and training needs) 3) New funding (budget to invest in enablement or onboarding) 4) Company wins security certifications (SOC2/ISO) or customer logos — a signal for IT/security focused messaging. 5) Relevant job postings mentioning 'sales enablement' or 'knowledge management'. Here is why: Reaching out based on timely signals makes your cold emails more relevant and increases your chance of getting a response.

For initial setup, use Primeforge alongside Mailforge to run focused, high-deliverability email campaigns. Pair with Google or Microsoft mailboxes for best results. Here is why: Using Primeforge ensures your emails get delivered to decision-makers’ inboxes, while Mailforge helps you manage warm-up and sending for multiple mailboxes. You only need to consider Infraforge if your scale goes beyond typical pilot volumes or you require dedicated IPs and custom branding.