Define your ICP by team type (solo agents, small teams, boutique brokerages), geography (Canada’s major metros and US border markets), and engagement (recently active with listings or promotions). You can further refine by luxury markets or production volume, and Leadsforge will segment the contacts accordingly. Here is why: This structure ensures your pipeline is filled with contacts that are both reachable and likely to see immediate value in TheMapic’s unique offerings.

Set up outreach triggers like: 1) Agents who post new listings 2) Agents celebrating sales or industry awards 3) Teams announcing new hires 4) Brokerages with recent marketing management changes Here is why: Triggered outreach is always timely. Congratulating someone on a success or offering a free sample for their latest listing makes your approach feel personal and relevant, leading to better engagement.

Primeforge combined with Mailforge gives you the optimal setup for strong inbox placement and safe scaling. Use Google or Microsoft mailboxes with Primeforge for highest-trust sends, and Mailforge to manage your volume and sequences—all while keeping your main domain reputation protected. Here is why: This combination handles tech setup, domain warming, and ongoing deliverability so you don’t have to be a technical expert. It’s a perfect match for early-stage SaaS teams looking to build out efficient outbound without hassle.