Define your Ideal Customer Profile carefully: Early-stage SMB buyers of productivity, marketing, or operations tools. Target roles: Founder/CEO, Head of Marketing, Head of Growth, CTO, Head of Product. Focus on companies with 1–200 employees, located in English-speaking markets (US/UK/CA/AU/EU). Refine your targeting by adjusting industry, team focus, and location in Leadsforge before importing your list. Here’s why: The more you tailor your targeting (by company size, geography, and primary business function), the better your response rates and the less likely you are to be flagged as spam.

Monitor timely events to personalize your approach, such as new job postings, recent funding rounds or demo days, product launches, or tech stack changes. Use these triggers in your outreach to show you’re tuned to their business needs. Personalize emails with a mention—e.g., ‘I noticed you recently raised funding…’ for higher reply rates.

Set up your mailboxes with Mailforge for quick, reliable sending on shared IPs—perfect for low-to-moderate volumes and early list building. For higher deliverability using your real Google or Microsoft mailboxes, add Primeforge (especially if you want more one-to-one touchpoints or plan using GSuite/Outlook for founder emails). Mailforge is your best starting point, with Primeforge as an optional upgrade for inbox placement. Infraforge (dedicated IPs) can be added once you outgrow basic volume or need custom sender infrastructure.