Start by targeting your best customers—top-tier professional clubs like PSV, Anderlecht, Royal Antwerp, and Genk, as well as mid-market teams already benefiting from digital sponsorship and hospitality solutions. Here is why: These organizations have already shown a need for the features you provide (e.g., contract management, B2B ticketing, AI reporting). Finding similar clubs, federations, and stadiums helps you reach others who are most likely to engage. Use Leadsforge to create a new list based on these lookalike accounts and expand outward as you grow.

You can quickly identify organizations following your competitors or related industry leaders on LinkedIn. This can expose clubs or federations already interested in sponsorship and hospitality platforms like yours. Here is why: These followers are already engaged and seeking solutions relevant to your space. Simply share your competitor’s LinkedIn company page link in Leadsforge, and it will surface a list of these followers for your outreach.

Divide your outreach based on: 1) Role (Commercial Director, Partnership Lead, etc.) 2) Organization type (club, federation, stadium/event venue) 3) Geography (start with Benelux—Netherlands & Belgium, then expand to UK, Germany, France) 4) Club tier (top-division, mid-tier, league) Here is why: This makes your messaging more relevant and increases reply rates by directly addressing each group’s priorities.

Approach market verticals such as football clubs, multi-sport clubs, national and regional federations, and large event venues separately. Tailor case studies or messaging by vertical to boost credibility.