Start by focusing on your best audience: existing high-performing clients and top masterclass participants. Build your first cold list to mirror these ideal clients—think founders, executives, and entrepreneurs in tech or fast-paced fields who care about science-backed mindset work. With Leadsforge, you can quickly grow a lookalike audience that is most likely to engage with your approach. Here is why: Focusing on people similar to your happiest clients means your outreach feels more relevant and gets better responses. Leadsforge helps you pinpoint these profiles, saving you hours of manual research.

To reach new audiences, target the followers of competitor pages or related coaching brands in your space. Just provide the name or LinkedIn page of a competitor, and Leadsforge will identify their engaged audience for you. Here is why: People following similar coaches are already interested in your kind of expertise—they’re much more likely to open and act on your invitations. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your lists for better campaign results: 1) Warm contacts: existing email subscribers and past clients 2) Social/LinkedIn/Instagram engagers 3) New cold lookalike leads (using Leadsforge) 4) Geographic/time zone (UK/EU for prime hours, US East Coast as a secondary group) Here is why: Segmented sending lets you personalize your outreach, increases open rates, and reduces unsubscribes. You can further adjust timing and content based on geography or engagement level.

Consider grouping your cold leads by vertical, such as tech founders, startup team leaders, consultants, or wellness advocates. This allows more personalized messaging and specific pain-point targeting in your campaigns.